Facebook Just Made Your “Friends” More Likeable with Graph Search

By now you’ve heard the news that Facebook has announced Graph Search, eloquently explained here by Steven Levy at Wired. While the tech world buzzes about Google’s reaction, the everyday user of Facebook is trying to make sense of it all – and probably worried that marketers are going to stalk them even more now [...]

Vetting Your Brand’s Voice – a Lesson from KitchenAid

This morning I caught wind of a Twitter “oops” made during last night’s Presidential Debate by the well known brand KitchenAid. Someone responsible for the Twitter handle Tweeted, “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president” – in regards to President Barack Obama’s deceased Grandmother. [...]

Flexing your social savvy: Do you ‘THINK’ before you tweet?

We’ve all committed social gaffes at one time or another, saying something in the heat of the moment that we immediately wished we could take back. But thanks to today’s public social media platforms, ‘what happens on Twitter’…can really stick around to haunt you. The most recent case in point: This year’s Miss Seattle, who [...]

What’s behind our urge to share on social media?

Most of us take Facebook at, well, “face” value – a social network that “connects people with friends and others who work, study and live around them,” as the site itself says. But peel back the façade of friends, likes, photos, apps and more, and you’re left with an extensive data set on human social [...]

Three tips for handling email overload

There may be some debate over whether or not email is dead, but take one look at your email inbox each morning, and I bet you’ll beg to differ. As Peter Bregman reported in his recent Harvard Business Review blog, this affair with email is starting to really affect us in negative ways. According to [...]

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