5 ways social media has changed PR

In celebration of Social Media Day today, we decided to take a retrospective look at some of the ways social media has had an impact on the public relations industry. Not only has it changed the way we communicate with each other, but as it gains acceptance and usage among executives, it will play an [...]

“New Marketing” and “Social PR” are Simple. Talk With Me.

I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works – or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even [...]

Charlie Sheen’s Biggest Win: Social Media

The buzz word d’jour (or public drug I should say) is Charlie Sheen. His odd behavior and ‘tiger blood’ antics have been splashed across the media industry as every channel, news story and website has jumped whole-heartily onto the Sheen train wreck. Although I could write an entire blog post about how out-of-control he and [...]

Social Media Lessons from Bieber Fever

Unless you’re living under a rock, you’ve likely heard of Justin Bieber, the latest singing sensation that has teens and preteens around the world screaming and sobbing just for a quick, but memorable, glimpse of his dashing smile and famous hair. Last Sunday afternoon, I took my seven (going on 17)-year old daughter to see [...]

Seeking PR Influence? Read. Share. Think. And Make Your Own Rules.

This past week I participated in our Founder, Christine Perkett’s (@missusP) ReadyTalk (@RTWebSem) webinar titled “PR Experts as Influencers: How social media has changed the PR landscape forever – and what it means for you.” She discussed the importance of PR professionals using their connections, relationships and influences to help positively influence others or drive [...]

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