The Corporate Twitter Discussion Continues at BusinessWeek

On April 3 I wrote a post asking the community for opinions on corporations establishing a Twitter presence. We have been pleasantly surprised at the continued reactions and comments to this post and we have learned about some really cool trials taking place within the community. A good deal of folks - including some from [...]

Corporate Twitter Entities - Yay or Nay?

There have been some interesting discussions lately - both online and off - around the business value of Twitter. As part of those discussions, we’ve noticed some varying opinions on whether or not corporations should establish their own entity on this rapidly-growing micro-blogging community.
When we first established @PerkettPR, we were immediately called out (coincidentally [...]

Tools of choice: Twitter vs. Facebook

Social Media consultant Tom Raftery recently wrote a blog post about the power of Twitter versus Facebook as communications tools. Tom had recently used both tools to aid his search for a new job. Ultimately, he found the Twitter community responded to his to his messages much more frequently than his attempt on Facebook and [...]

Jump-start your Twitter experience with the Twitter Pack

Following along our post last week about why to use Twitter, today we provide a bit more information on how not only to start, but how to maximize, your presence on Twitter.

For many people, the experience of using Twitter for the first time can conjure anxiety similar to the first day of high school after [...]

How Twitter Can Expand Your World - Frenemies and All

We admit, Twitter is difficult to understand from an outsider’s perspective. You really need to participate in the community to understand its value. But once you do engage, the power of this eclectic community comes shining through.
Several of us at PerkettPR have personal Twitter accounts and we also have a corporate entity where we share [...]

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