Persuasive Picks for the week of 01/25/09

Community Managers Must Deliver ROI: Commandments For Surviving a Recession Jeremiah Owyang provides sound advice to Community Managers on how to step up their game, provide continuing value and (most importantly) help keep their jobs in these tough economic times. Are we really ready to move beyond Social Media 101? Many of us in the [...]

The Corporate Twitter Discussion Continues at BusinessWeek

On April 3 I wrote a post asking the community for opinions on corporations establishing a Twitter presence. We have been pleasantly surprised at the continued reactions and comments to this post and we have learned about some really cool trials taking place within the community. A good deal of folks – including some from [...]

PerkettPR Turns 10

Today PerkettPR is announcing a major milestone for our company – our 10th year of business! What makes this interesting though, isn’t just the years, but the resilience of the virtual model that our company was built on and that we continue to embrace – while companies and their employees are just starting to get [...]

Forbes Names the Web Celeb 25

Congratulations to the influencers of the influencers who were named “The Web Celeb 25″ by Forbes. What’s most interesting about the list is that, while many tech leaders and bloggers are on the list (Mike Arrington – #2, congrats!), a celebrity gossip hound is at the top and a stay-at-home Mom has one of the [...]

Social Networking Grows Up; Pfizer Recognizes Real Impact & Potential

We are extremely excited about an announcement today from our client Sermo, a networking community site for medical doctors. Their relationship with Pfizer Inc. indicates the continued evolution of real business value coming out of the social networking and Web 2.0 phenomenon. Sermo and Pfizer have partnered to bring new value and better results to [...]

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