PerkettPR Turns 10

Today PerkettPR is announcing a major milestone for our company – our 10th year of business! What makes this interesting though, isn’t just the years, but the resilience of the virtual model that our company was built on and that we continue to embrace – while companies and their employees are just starting to get comfortable with the idea of virtual working, PerkettPR has been pioneering the concept since 1998. Only recently, have other companies been warming to the idea of letting their business professionals work from home as marked by the recent articles in major publications touting the “new” concept that a central geographic location is becoming less of a necessity for the modern day web worker. But PerkettPR was built from the ground up with an all-senior team that physically spans both coasts and all regions in-between; with almost 30 employees located across nine states, we continue to thrive as a virtually operated company.

Our 10th year is beginning on the heels of our most successful year to date – 2007 was an extreme growth year for PerkettPR with an expanding client roster and a 50% increase in staff and revenue. We have added several new clients worldwide including companies in Web 2.0, healthcare, enterprise software and telecom markets spanning Canada, the U.S. and the U.K. – including businesses such as Aternity, Constant Contact, Mailtrust, Sosius and Mzinga and we have enhanced our Partner Program with marketing and design agencies, Internet technology experts, and international PR firms.

In addition, although we have always been first adopters of technology and concepts that will help us to more successful in working virtually, 2007 has been the year that we have truly embraced social media initiatives for both ourselves and for our clients. Jeremiah Owyang recently stated, “I can’t imagine ever advising a client to deal with an advertising, PR, or interactive team that doesn’t get social media. But with the power shifting to the participants, agencies must demonstrate they can participate before they can ever help clients with it.”

PerkettPR truly believes in this concept and agree with Jeremiah that “the agency of the future is a “connected” one.” We have taught ourselves first, and then helped our clients to engage at many level. In the past year and a half, we have made additions such as the agency’s corporate blog, PerkettPRsuasion, a corporate Twitter presence, @PerkettPR and Facebook group – to join and start engaging influencers in more meaningful conversations for the firm and its clients. We have also driven new media and viral campaign elements for clients including blogging, screencasting, viral videos, Twitter accounts, LinkedIn campaigns, interactive video channels and more.

We believe strongly in making sure we feel comfortable in the space so that we can help our clients – we even hired a Social Media Director, Jeff Glasson that works with our clients with how to participate in social networking and he comments on social media topics on our blog and on others.

PerkettPR has also embraced the social media and the tech communities by sponsoring several TechCrunch events in New York and San Francisco, and most recently, the TechCrunch Boston MeetUp where the agency executed the planning, promotion and sponsorship coordination – bringing arguably the hottest Web 2.0 networking event to Boston for the first time ever. PerkettPR also has worked closely with other new media thought leaders, such as Sarah Meyers at Pop17.

Our team is very proud about this milestone and the steps we have taken to not only be a “poster child” for the successful virtual model, but also for our leadership in social media initiatives for ourselves and our clients.

And 2008 is looking even better!

Forbes Names the Web Celeb 25

Congratulations to the influencers of the influencers who were named “The Web Celeb 25″ by Forbes.

What’s most interesting about the list is that, while many tech leaders and bloggers are on the list (Mike Arrington – #2, congrats!), a celebrity gossip hound is at the top and a stay-at-home Mom has one of the most widely read blogs in the world.

It just goes to show once again that the Internet has evened the playing field – from authors and actors to the corner CEO’s office, the world is open for the taking and the Internet makes it possible for anyone to do so. What an exciting concept.

Social Networking Grows Up; Pfizer Recognizes Real Impact & Potential

We are extremely excited about an announcement today from our client Sermo, a networking community site for medical doctors. Their relationship with Pfizer Inc. indicates the continued evolution of real business value coming out of the social networking and Web 2.0 phenomenon. Sermo and Pfizer have partnered to bring new value and better results to the interaction between medical doctors and drug companies. In doing so, we all stand to benefit. The potential positive outcomes are revolutionary and we applaud Pfizer for forging the path for other drug companies and the healthcare industry as a whole.

 

 

 

 

 

 

 

We all know that social networking is changing the way people communicate. This simple proposition is now on the radar of many businesseshow can we harness such information, how do we monetize it and how can it help us to become a better business? Many still don’t “get it” and too many still dismiss its potential to truly change business. (As even Forrester analyst Josh Bernoff indicated in his comment to our October 9 post). As today’s Sermo news indicates, the powerful impact of the transparent and efficient exchange of knowledge – doctors on Sermo openly discuss issues, trends, treatments and more – can be applied to real issues.

 

 

 

 

 

 

 

Sharing such information on Sermo, physicians have access to the most topical medical data available – enabling them to make better fact-based decisions, faster – in a way never before made possible. Ultimately, patients will benefit from the positive impact of such important collaboration.

 

 

 

 

 

 

 

Read more on the partnership at The Wall Street Journal, Reuters, Financial Times, Bloomberg.com and Sermo.

 

 

 

Constant Contact’s IPO

Congratulations to our client Constant Contact on its initial public offering. As of Wednesday, shares began trading on the Nasdaq under the trading symbol “CTCT.”

 

 

 

 

 

Constant Contact has met success by keeping a laser focus on a few simple guiding principles: outstanding customer support and easy one-to-many communications. The company’s email marketing and online surveys are not only easy-to-use and customize, affordable and effective, but the customer service is outstanding. The company’s support personnel is readily available in various ways – via phone, email or chat and it also provides a comprehensive online Learning Center that covers tips and tricks and announces schedules for webinars, regional training events and more.

 

 

 

 

 

 

Today’s future-thinking Web 2.0 community could learn a lot from Constant Contact – simplicity, easy access (try the product free for 60 days, no strings attached) and customer service still rule, even in an era of “do it yourself” technologies. Just ask the company’s more than 130,000 small business customers.

 

 

 

Congratulations!

 

constant contact

 

 

 

 

 

 

 

 

Know Mobile Content? Share Your Expertise at Mobile Content Business Models

ScotRanovich_oldt Raynovich,

Editorial Director of Light Reading, let us know they are welcoming sponsors and speakers for their upcoming event, Mobile Content Business Models, focused on the emerging mobile content markets. The event will be held in December in San Jose, California and is being produced by Contentinople.com, a cool Website recently launched by Light Reading, which covers the rise of the digital content market.

 

 

 

 

Key speakers from the service provider, technology, entertainment, and investment markets will explore the future of mobile digital media and identify the types of opportunities it offers. Do you fit the bill? Do you have an opinion on how mobile devices have driven the digital entertainment market forward? Want to gather insight on important new standards and learn how business approaches are being formed to dictate how the industry will move forward for many years? Then this is the event for you.

 

 

 

The evenGbrown_blue_98x136t will be hosted by Raynovich and another mobile content analyst, Gabriel Brown, Chief Analyst at Unstrung Insider.

 

For more information on speaking or sponsorship opportunities, email us here or contact sales@contentinople.com.