http://perkettprsuasion.com The PerkettPR Blog Thu, 03 Jul 2008 12:52:59 +0000 http://backend.userland.com/rss092 en Bayer Healthcare recently launched a summer-long online marketing campaign around their Alka-Seltzer brand called the "Great American Road Trip." After coming across the micro-site that supports the campaign, I was pleasantly surprised by the much cooler and more "hip" brand presentation than you might expect from an antacid maker. The ... http://perkettprsuasion.com/2008/07/02/did-alka-seltzer-fizzle-out-at-building-community/ Smart People, Stupid Tweets. Fake News Spreads Fast on Twitter. Yet another argument to not believe everything you read, and be sure to check your facts. A lot of people fell for this one earlier this week, and Louis Gray lays it all out on the table in this post. Microwhatting in ... http://perkettprsuasion.com/2008/06/27/persuasive-picks-for-the-week-of-062308/ PerkettPR's own Executive Vice President, Heather Mosley, makes her second appearance on MyRaganTV.com speaking about the adoption of Twitter for business use. Heather originally contributed her views to MyRaganTV on how PR professionals utilize social media tools like LinkedIn, Facebook, Blogs and Twitter as part of their recipe for success, ... http://perkettprsuasion.com/2008/06/25/perkettprs-heather-mosley-on-myragantvcom/ Last night, wine aficionado and video blogging Internet superstar Gary Vaynerchuk brought "The Thunder" to Boston in a big way. The sold out book tour stop brought 200+ "Vayniacs" to the Hotel Commonwealth for a one-of-a-kind wine-themed entertainment experience that only Gary V. can deliver. The evening's schedule consisted of ... http://perkettprsuasion.com/2008/06/20/gary-vaynerchuk-brings-the-thunder-to-boston/ GSP East moves Social Media forward Shiv Singh from the Going Social Now blog shares 5 takeaways from the "Advertising versus Appvertising" panel at O'Reilly's recent Graphing Social Patterns East Conference. Each takeaway presents an interesting twist on today's typical social media engagement philosophy and potentially points to the next evolution ... http://perkettprsuasion.com/2008/06/20/persuasive-picks-for-the-week-of-061608/ We are very proud to announce that our fearless leader, Christine Perkett, was officially selected as the 2008 Stevie Award Winner for the "Best Communications, Investor Relations, or PR Executive" category! For those interested in a replay of the event, the Business TalkRadio Network aired a live broadcast of the ... http://perkettprsuasion.com/2008/06/13/christine-perkett-brings-home-the-stevie/ Talking About Competitors John Cass, the newly appointed Online Community Manager for Forrester touches on how to talk about your competitors and shares 5 tips from Dharmesh Shah at OnStartups.com. Ongoing List of Social Media Examples in the Auto and Car Industy Jeremiah Owyang provides an excellent list of social media case studied ... http://perkettprsuasion.com/2008/06/13/persuasive-picks-for-the-week-of-060908/ As I write this post, PerkettPR's Founder and President, Christine Perkett is making her way down to New York City for this evening's American Business Awards ceremony. Last month she was named as a finalist in the Best PR Executive category, and we're all waiting on pins and needles for ... http://perkettprsuasion.com/2008/06/12/christine-perkett-announced-as-stevie-award-finalist/ The Internet has been ablaze the last few months about social media and business. Everyone is trying to figure out the value of the different sites - from the "oldies" like Facebook and LinkedIn to newbies like Twitter, Seesmic, Plurk, Brightkite, etc. The value of such communities is especially abuzz ... http://perkettprsuasion.com/2008/06/11/starry-eyed-over-social-media/ This week features a shorter set of picks that center around notable videos I've spotted. The last even features my appearance on a MyRaganTV.com segment talking about LinkedIn. Video: Social Media in Plain English Lee Lefever and his Common Craft videos continue to educate and entertain while breaking down topics in a ... http://perkettprsuasion.com/2008/06/06/persuasive-picks-for-the-week-of-06022008/ Tag Recommendations for Content: Ready to Filter Noise? Properly tagging your content can go a long way to improving your visibility on the Net. Hutch Carpenter shares his review of four bookmarking and tagging services you can use to boost your "Google-Juice." Death of Education and the Dawn of Learning Here's a ... http://perkettprsuasion.com/2008/05/30/persuasive-picks-for-the-week-of-052608/ Well, sure! But the question is... is it the right firm for you? I've noticed this question being posed a lot lately on LinkedIn Answers, Twitter and other communities. Sometimes we chime in, sometimes we just mine for competitive intelligence. It's interesting to see the PR firms who take the time ... http://perkettprsuasion.com/2008/05/29/does-anyone-know-a-good-pr-firm/ Marketing Jobs of the Future Valeria Maltoni dives into the rapidly changing role of today's marketer and gives some good incite into where the space is going and the challenges of hiring for marketing positions. She also includes a nice link to my post on SocialMediaToday.com featuring a video of Aaron ... http://perkettprsuasion.com/2008/05/23/persuasive-picks-for-the-week-of-051908/ PerkettPR's very own executive vice president, Heather Mosley, is featured in this video interview from MyRaganTV.com. She was selected to participate in their "First Person: Conversations with Communicators" video series during PerkettPR's speaking engagement at the 2008 Ragan Conference. In the video, Heather explains how PR professionals utilize social media ... http://perkettprsuasion.com/2008/05/21/perkettprs-heather-mosley-featured-on-myragantvcom/ Why Twitter Matters As the popularity of Twitter continues to grow, we're starting to see it gain more mainstream press coverage. This post on BusinessWeek.com by Stephen Baker dives into what the future might hold for the Twitterverse. Best Social Media Advice From This Site Chris Brogan compiles some of the best ... http://perkettprsuasion.com/2008/05/16/persuasive-picks-for-the-week-of-051208/ PerkettPR will be sponsoring POPSignal's Boston event Thursday night at Tequila Rain. There, we'll be mingling with clients, VCs, reporters, bloggers and social media friends from various backgrounds. Please stop by our table to say hello and light up the night (yes, we'll be the ones glowing in the dark ... http://perkettprsuasion.com/2008/05/15/please-join-us-at-popsignal-thursday-wiid-love-to-meet/ How I Increased Page Views on My Forum by 66.7% in a Month In addition to ProBlogger.com, Darren Rowse also runs Digital-Photography-School.com, a wildly popular digital photography blog. In this post, Darren chronicles his experience in bringing more traffic to his forums by running a prize-based competition. It's a nice little ... http://perkettprsuasion.com/2008/05/10/persuasive-picks-for-the-week-of-050508/ As you may know through my various Tweets, I spoke yesterday at the Ragan Corporate Communicators Conference in Chicago with our EVP, Heather Mosley. We substituted at the last minute for another speaker who dropped out unexpectedly. I’m not going to lie, I was nervous coming in as the backup ... http://perkettprsuasion.com/2008/05/09/drop-the-excuses-and-start-participating/ On the morning of Thursday May 1st, Bryan Person hosted the seventh Boston area Social Media Breakfast. This time around, the venue switched to the spacious Ryles Jazz Club in Cambridge where there was a great mix of both new and familiar faces. This month's topic focused on hiring and getting ... http://perkettprsuasion.com/2008/05/08/smb7-hiringgetting-hired-in-a-web-20-world/ On the evening of Thursday May 1st, we attended CrunchGear's CrunchNetwork Meet-up Held at Red Sky in NYC. Having been part of several TechCrunch meet-ups throughout the last year, we've come to expect an environment that blends a level of traditional networking and vendor demos, with a healthy dose of ... http://perkettprsuasion.com/2008/05/06/the-crunchnetwork-experience/