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	<title>PerkettPRsuasion - The PerkettPR Blog</title>
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		<title>Persuasive Picks for week of 5/14/12</title>
		<description><![CDATA[Social media breaks the mold of traditional marketing where you measured success against a balance sheet. Forbes contributor Todd Wilms explains Why Social Media is the Ultimate &#8220;Pay-it-Forward&#8221; for Marketing and provides steps to get you started. In today&#8217;s business world, it is impossible to compete without a strong web presence to support you. Author [...]]]></description>
		<link>http://perkettprsuasion.com/2012/05/18/persuasive-picks-for-week-of-51412/</link>
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		<title>PerkettPR Introduces our &#8220;Effective Executives&#8221; Interview Series</title>
		<description><![CDATA[PerkettPR is excited to introduce another interview series, &#8220;Effective Executives,&#8221; showcasing business leaders from top companies across the globe. Our goal is to continue to share insights, tips, tricks and suggestions from those who have seen it all. How do they work? What keeps them up at night? What tough lessons have they learned? We kick [...]]]></description>
		<link>http://perkettprsuasion.com/2012/05/16/perkettpr-introduces-our-effective-executives-interview-series/</link>
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		<title>What’s behind our urge to share on social media?</title>
		<description><![CDATA[Most of us take Facebook at, well, “face” value – a social network that “connects people with friends and others who work, study and live around them,” as the site itself says. But peel back the façade of friends, likes, photos, apps and more, and you’re left with an extensive data set on human social [...]]]></description>
		<link>http://perkettprsuasion.com/2012/05/14/what%e2%80%99s-behind-our-urge-to-share-on-social-media/</link>
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		<title>&#8220;Influencers Who Inspire&#8221; with Laura Fitton (@Pistachio)</title>
		<description><![CDATA[Our influencer Q&#38;A today is with well-known inbound marketing evangelist, Laura Fitton. Laura &#8220;@Pistachio&#8221; Fitton is the founder of www.oneforty.com, founder and principal of Pistachio Consulting, co-author of &#8220;Twitter for Dummies&#8220; and the inbound marketing evangelist at HubSpot. We had the chance to ask her some questions about her career, her passions and what 2012 has in [...]]]></description>
		<link>http://perkettprsuasion.com/2012/05/10/influencers-who-inspire-with-laura-fitton-pistachio/</link>
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		<title>Persuasive Picks for week of 4/30/12</title>
		<description><![CDATA[Women Are More Social &#8211; When It Comes to Social Media, That Is writes Entrepreneur&#8217;s Mikal E. Belicove reporting the results of Nielsen&#8217;s latest State of The Media report that shows women are the alpha players on the social media playground. In How Products Participate In Social Media, expert blogger Matt Compton explains that the [...]]]></description>
		<link>http://perkettprsuasion.com/2012/05/04/persuasive-picks-for-week-of-43012/</link>
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		<title>Three tips for handling email overload</title>
		<description><![CDATA[There may be some debate over whether or not email is dead, but take one look at your email inbox each morning, and I bet you’ll beg to differ. As Peter Bregman reported in his recent Harvard Business Review blog, this affair with email is starting to really affect us in negative ways. According to [...]]]></description>
		<link>http://perkettprsuasion.com/2012/05/01/three-tips-for-handling-email-overload/</link>
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		<title>Digital PRoductions &#8211; Client Work Highlights</title>
		<description><![CDATA[Some folks don&#8217;t realize that our agency has long gone beyond traditional PR and offers digital production (in addition to social marketing and training services) that drives our clients&#8217; content and community initiatives &#8211; providing creative services from graphic and web design to online video production to integrated community and user-engagement campaigns for all social [...]]]></description>
		<link>http://perkettprsuasion.com/2012/04/30/digital-productions-client-work-highlights/</link>
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		<title>&#8220;Influencers Who Inspire&#8221; Series continues with Alicia Eler, ReadWriteWeb</title>
		<description><![CDATA[We&#8217;re happy to share another powerful interview in our &#8220;Influencers Who Inspire&#8221; series.  Today&#8217;s interview is with Alicia Eler, Reporter at ReadWriteWeb. We have always admired Alicia for her in-depth coverage of culture, tech and social media topics &#8211; things we are very passionate about here at PerkettPR. Her admiration of technology and its impact on our [...]]]></description>
		<link>http://perkettprsuasion.com/2012/04/27/influencers-who-inspire-series-continues-with-alicia-eler-readwriteweb/</link>
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		<title>Happy Earth Day! How PerkettPR Contributes to Improving Our Environment</title>
		<description><![CDATA[PerkettPR is proud of our long-standing contribution to improving the environment. As a virtual company, we reduce our agency’s carbon footprint – less gas, less real estate, lower electric bills, less emissions, etc. In addition, we work diligently to create a positive work environment, including the opportunity for all employees to telecommute, offering successful careers [...]]]></description>
		<link>http://perkettprsuasion.com/2012/04/22/happy-earth-day-how-perkettpr-contributes-to-improving-our-environment/</link>
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		<title>Persuasive Picks for week of 4/16/12</title>
		<description><![CDATA[When Deborah Sweeney, CEO of MyCorporation, started to run her own business, she never would have guessed that a day would come when she&#8217;d be expected to update the internet on her life in 140 characters or less. To help CEO&#8217;s aspiring to join the Twitter-sphere, Deborah posts her advice on Becoming a &#8220;Corporate Executive [...]]]></description>
		<link>http://perkettprsuasion.com/2012/04/20/persuasive-picks-for-week-of-41612/</link>
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		<title>Persuasive Picks for week of 4/9/12</title>
		<description><![CDATA[Relatively few brands have used Tumblr in their marketing initiatives, and only a handful have done it particularly well. Michael Estrin explains that despite its lack of traction with brands, Tumblr has a solid following with agency folks, especially creatives in Why digital marketers can&#8217;t ignore Tumblr via iMediaConnection. Peter Himler recounts on The Flack [...]]]></description>
		<link>http://perkettprsuasion.com/2012/04/13/persuasive-picks-for-week-of-4912/</link>
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		<title>Influencers Who Inspire Series &#8211; Dan Schawbel</title>
		<description><![CDATA[We continue talking with some of the greatest influencers in the industry with this week&#8217;s interview with Dan Schawbel. Dan Schawbel is the founder of Millennial Branding, a Gen Y research and management consulting firm. He is the author of the #1 international best-selling book, Me 2.0: 4 Steps to Building Your Future, now in 11 languages and [...]]]></description>
		<link>http://perkettprsuasion.com/2012/04/12/influencers-who-inspire-series-dan-schawbel/</link>
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		<title>Persuasive Picks for week of 4/2/12</title>
		<description><![CDATA[Bored with your boards? Jennifer Van Grove of VentureBeat reviews one of the most requested features as Pinterest introduces customizable board covers &#8211; offering &#8220;pinners&#8221; the ability to choose a pin to be the cover for each board. Tara Meehan writes that properly regulating social media shouldn’t be viewed as a negative. In fact, a [...]]]></description>
		<link>http://perkettprsuasion.com/2012/04/06/persuasive-picks-for-week-of-4212/</link>
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		<title>Persuasive Picks for week of 3/26/12</title>
		<description><![CDATA[Tony Obregon explains in his SocialMediaToday post that while it seems like everyone is jumping on the Pinterest bandwagon, it&#8217;s creating a new paradigm of online sharers that are connecting with images to self-identify with their needs, wants and desires &#8211; The Art of Social Image Curation and Visual Linking. The Future of Social Media [...]]]></description>
		<link>http://perkettprsuasion.com/2012/03/30/persuasive-picks-for-week-of-32612/</link>
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		<title>Persuasive Picks for week of 3/19/12</title>
		<description><![CDATA[Pinterest released a new page design for profile pages this week &#8211; Danielle Leitch of SocialMediaToday discusses the improved functionality and advantages the new design will provide for both &#8220;pinners&#8221; and businesses alike in her post Pinterest has a New Design. This week also brought the announcement of the integration of social media into Google [...]]]></description>
		<link>http://perkettprsuasion.com/2012/03/23/persuasive-picks-for-week-of-31912/</link>
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		<title>Influencers Who Inspire: Hubspot&#8217;s Mike Volpe</title>
		<description><![CDATA[Just a little over a year ago, Christine Perkett won a guest spot on Hubspot TV with Mike Volpe.  Christine received 40% of the vote and had the privilege of guest hosting with Mike live from their Cambridge, MA offices.  We&#8217;ve always had a huge appreciation for Mike here at PerkettPR, and appreciated him welcoming [...]]]></description>
		<link>http://perkettprsuasion.com/2012/03/21/influencers-who-inspire-hubspots-mike-volpe-2/</link>
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		<title>Persuasive Picks for week of 3/12/12</title>
		<description><![CDATA[Does social media affect how you spend money? You betcha. Drew Olanoff of TheNextWeb says that it isn&#8217;t whether social services influence how we spend money, but how they affect our habits &#8211; and gives readers a closer look at three ways social media is doing this: influence, information, and indiscretion (yes, indiscretion). Lisa Evans [...]]]></description>
		<link>http://perkettprsuasion.com/2012/03/16/persuasive-picks-for-week-of-31212/</link>
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		<title>Influencers Who Inspire: The CMO Site&#8217;s Mitch Wagner</title>
		<description><![CDATA[This week&#8217;s interview in our &#8220;Influencers Who Inspire&#8221; series is with Mitch Wagner of The CMO Site. Mitch Wagner, Editor-in-Chief of The CMO Site, has worked both sides of the street, as a technology journalist and a marketer and social media strategist. He helped lead development of social media marketing strategy for a business-to-business security [...]]]></description>
		<link>http://perkettprsuasion.com/2012/03/15/influencers-who-inspire-the-cmo-sites-mitch-wagner/</link>
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		<title>Persuasive Picks for week of 3/5/12</title>
		<description><![CDATA[Forbes contributor Anthony Kosner breaks down the success of YouTube&#8217;s recently Most Popular video KONY 2012, a poignant 30 minute video with over 50 million views that begs the question; can the power of social media do what foreign policy cannot?  Kosner&#8217;s piece provides  12 Lessons from KONY 2012 from Social Media Power Users including be positive, [...]]]></description>
		<link>http://perkettprsuasion.com/2012/03/09/persuasive-picks-for-week-of-3512/</link>
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		<title>Influencers Who Inspire: VentureBeat&#8217;s Dean Takahashi</title>
		<description><![CDATA[As PR professionals, we&#8217;re often asked &#8220;who do you know&#8221; and &#8220;will they take your call?&#8221; It&#8217;s part of the reason that we started our &#8220;Influencers Who Inspire&#8221; series &#8211; to not only validate those questions but to support and promote the work by influencers that we all admire and follow. And we were stoked [...]]]></description>
		<link>http://perkettprsuasion.com/2012/03/07/influencers-who-inspire-venturebeats-dean-takahashi/</link>
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