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	<title>PerkettPRsuasion - The PerkettPR Blog</title>
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		<title>Love Your Accountant? PR Firm? Vet? Last Day for Make A Referral Week to Help SMBs!</title>
		<description><![CDATA[
			
				
			
		
As a small business, and one that often promotes relevant technologies, product and services, we are passionate about supporting the SMB community. Small businesses are the crux of our economy &#8211; stimulating new ideas, new jobs and new creations every day. So we wanted to remind you that today marks the last day to make [...]]]></description>
		<link>http://perkettprsuasion.com/2010/03/12/love-your-accountant-pr-firm-vet-last-day-for-make-a-referral-week-to-help-smbs-2/</link>
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		<title>Persuasive Picks for the week of 03/08/10</title>
		<description><![CDATA[
			
				
			
		
 Social Media Lessons from the Big Brands: Intuit EditionWhile most big brands are still just experimenting with social media, some have jumped in with both feet and are finding success. This post from Chris Crum explores how tax and financial software giant Inuit has integrated social media strategies into many facets of their business.
18 [...]]]></description>
		<link>http://perkettprsuasion.com/2010/03/12/persuasive-picks-for-the-week-of-030810/</link>
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		<title>Pay It Forward</title>
		<description><![CDATA[
			
				
			
		
We’ve kicked off 2010 here with a new attitude. You didn’t know? We announced some exciting agency news recently and today I’d like to introduce you to a PerkettPR benefit that is designed to foster the personal gain that can be found by giving back. Ohio State University football coach, “Woody” Hayes said it best [...]]]></description>
		<link>http://perkettprsuasion.com/2010/03/10/pay-it-forward/</link>
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		<title>Do Hugs Belong in Business?</title>
		<description><![CDATA[
			
				
			
		
A group of us at PerkettPR have been debating this topic for some time now. It seems to us that women in particular face a conundrum when it comes to business greeting situations. For some reason, it&#8217;s often awkward because many people tend to hug women instead of shake their hands. With men, the handshake [...]]]></description>
		<link>http://perkettprsuasion.com/2010/03/08/do-hugs-belong-in-business-2/</link>
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		<title>Persuasive Picks for the week of 03/01/10</title>
		<description><![CDATA[
			
				
			
		
Measuring Social Media with Web Analytics, Part 1You’ve implemented a perfectly planned social media strategy and now that you’re humming along you’ve got an equally well planned way to measure your success right? That’s what I thought. There are many ways to measure, and Nathan Linnell walks readers through using web analytics as one option [...]]]></description>
		<link>http://perkettprsuasion.com/2010/03/05/persuasive-picks-for-the-week-of-030110/</link>
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		<title>It&#8217;s a Two-Way Street &#8211; 12 Questions to Ask A Potential PR or Social Marketing Client</title>
		<description><![CDATA[
			
				
			
		
I had a great meeting today with a business magazine publisher. A few things that he said to me during the meeting fell in line with this blog post that I had been planning for a while. Some of his comments included:
&#8220;You&#8217;re a great listener.&#8221;
&#8220;You don&#8217;t have that usual PR persona.&#8221;
&#8220;You are think and care [...]]]></description>
		<link>http://perkettprsuasion.com/2010/03/02/its-a-two-way-street-12-questions-to-ask-a-potential-pr-or-social-marketing-client/</link>
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		<title>It&#8217;s Not Personal &#8211; or Is It?</title>
		<description><![CDATA[
			
				
			
		
When Twitter first arrived on the scene a few years ago, it took a long while for businesses to jump on the bandwagon. A few brave souls were early adopters but even today, there&#8217;s still a lot of skepticism on whether or not social media is appropriate and valuable for business. I think we&#8217;ve made [...]]]></description>
		<link>http://perkettprsuasion.com/2010/03/01/its-not-personal-or-is-it/</link>
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		<title>Persuasive Picks for the week of 02/22/10</title>
		<description><![CDATA[
			
				
			
		
 Any Way It’s Sliced, Appeal of Social Media Grows    The integration of social media into marketing strategies continues to march into the mainstream, and this NY Times post provides many examples of big brands that are embracing social media as part of their current campaigns.
9 things I’ll never do again with [...]]]></description>
		<link>http://perkettprsuasion.com/2010/02/26/persuasive-picks-for-the-week-of-022210/</link>
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		<title>An Easy Social Media Lesson From The Peanuts: Talk With Me, Not At Me</title>
		<description><![CDATA[
			
				
			
		
One of the most famous cartoon dynamics could pretty much sum up the difference between successful social marketing and unsuccessful social marketing: The Peanuts. I&#8217;m sure you recall that when the grown ups are talking at the children, all the children hear are muffled, annoying sounds. But when the children are talking with each other, [...]]]></description>
		<link>http://perkettprsuasion.com/2010/02/22/an-easy-social-media-lesson-from-the-peanuts-talk-with-me-not-at-me/</link>
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		<title>Persuasive Picks for the week of 02/08/10</title>
		<description><![CDATA[
			
				
			
		
 Why Google Buzz is brilliant and deadly to social media 1.0As fanfare over the iPad announcement dies off, Google amped up the online world with a new feature announcement. In this post, Christopher S. Penn shares his views of the positive and negative implications of the all new Google Buzz feature in GMail.
The Value [...]]]></description>
		<link>http://perkettprsuasion.com/2010/02/12/persuasive-picks-for-the-week-of-020810/</link>
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		<title>When to fire a client</title>
		<description><![CDATA[
			
				
			
		
In a recent new business meeting, the prospect asked us if we&#8217;ve ever ended a relationship with a client by our own choice. While this may be a bit of a taboo subject &#8211; why in the world would an agency fire a client &#8211; the fact of the matter is that good agencies recognize [...]]]></description>
		<link>http://perkettprsuasion.com/2010/02/12/when-to-fire-a-client/</link>
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		<title>Persuasive Picks for the week of 02/01/10</title>
		<description><![CDATA[
			
				
			
		
Four ways social media can save you time and moneyLarry Weintraub walks readers through four areas of business that can benefit from social media and provides practical tips on how to be proficient with each.
Hackers turn to social media to attack companiesThis SFGate article provides food for thought for companies who have employees engaging in [...]]]></description>
		<link>http://perkettprsuasion.com/2010/02/05/persuasive-picks-for-the-week-of-020110/</link>
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		<title>2010: So Far, So Good at PerkettPR</title>
		<description><![CDATA[
			
				
			
		
I’m excited to share some good news from our agency – news focused on growth, hard work and expansion, thanks to the dedication of the amazing staff at PerkettPR. We’ve kicked off 2010 with a new attitude – shaking off the cobwebs of 2009 and jumping right into the New Year with a “Best Tech [...]]]></description>
		<link>http://perkettprsuasion.com/2010/02/02/2010-so-far-so-good-at-perkettpr/</link>
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		<title>Persuasive Picks for the week of 01/25/10</title>
		<description><![CDATA[
			
				
			
		
6 marketing opportunities on FoursquareMany are predicting that 2010 will be the year of mobile marketing. If thats the case, then iPhone and Blackberry app Foursquare is on its way to being a leading platform in that space. Tony Felice from iMediaConnection shares 6 ways marketers can take advantage of this increasingly popular mobile app.
Facebook [...]]]></description>
		<link>http://perkettprsuasion.com/2010/01/29/persuasive-picks-for-the-week-of-012510/</link>
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		<title>Persuasive Picks for the week of 01/18/10</title>
		<description><![CDATA[
			
				
			
		
 Small Business Leaders Prefer &#8216;Passive&#8217; Social Media, For NowThis MediaPost.com article by Ben Hanna shares the results of a recent Business.com study that revealed small business owners are still slow to engage in more “active” social media resources.
Why All Media Soon Must Be SocialKirk Cheyfitz, CEO and Chief Editorial Officer of Story Worldwide, suggests [...]]]></description>
		<link>http://perkettprsuasion.com/2010/01/22/persuasive-picks-for-the-week-of-011810/</link>
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		<title>Another Reason to Hire a Social Media-Savvy PR Firm</title>
		<description><![CDATA[
			
				
			
		
Earlier today, Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations released results of a national survey on how journalists rely on and use both social media and public relations resources for story research. While the headline, which reads &#8220;Majority of Journalists Now Depend on Social Media for [...]]]></description>
		<link>http://perkettprsuasion.com/2010/01/20/another-reason-to-hire-a-social-media-savvy-pr-firm/</link>
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		<title>Action vs Talking &#8211; How do you DO it?</title>
		<description><![CDATA[
			
				
			
		
I&#8217;ve had that well-known Nike slogan running through my mind lately, &#8220;Just Do It.&#8221; It&#8217;s a catchy slogan that&#8217;s easy to remember, and reminds me a lot of our vision for 2010 at PerkettPR &#8211; don&#8217;t just talk about it, do it. This year, we&#8217;re focused on action and moving forward (after 2009, who isn&#8217;t?!) [...]]]></description>
		<link>http://perkettprsuasion.com/2010/01/19/action-vs-talking-how-do-you-do-it/</link>
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		<title>Persuasive Picks for the week of 01/11/10</title>
		<description><![CDATA[
			
				
			
		
Coke drops campaign sites in favor of social mediaWill Cooper from NewMediaAge explains Coca-Cola’s shift away from creating campaign-based micro-sites to utilizing social media platforms like Facebook and YouTube, in an effort to place their brand where people are &#8211; rather than trying to drive people back to their own sites.
 
Social Media Success Means Learning [...]]]></description>
		<link>http://perkettprsuasion.com/2010/01/15/persuasive-picks-for-the-week-of-011110/</link>
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		<title>Persuasive Picks for the week of 01/04/10</title>
		<description><![CDATA[
			
				
			
		
What Is Engagement And How Do We Measure It?Jason Falls helps readers maximize their social media success by understanding the importance of defining “engagement” before applying it to their social strategies.
Women Warm Up to Brands on Social SitesEMarketer.com highlights some very interesting statistics from the recent SheSpeaks “Annual Social Media Study” &#8211; showing a large [...]]]></description>
		<link>http://perkettprsuasion.com/2010/01/08/persuasive-picks-for-the-week-of-010410/</link>
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		<title>PerkettPR &#8211; Best Tech PR Crunchie &#8230; With Your Help, Of Course!</title>
		<description><![CDATA[
			
				
			
		
Thank you for all of your support, conversation, engagement and interest in PerkettPR in the past year. As we close out a truly memorable year, we&#8217;re very excited to kick off 2010 with a bang &#8230; but we need your help!
Some of the PerkettPR crew at December&#8217;s holiday party
Because of you, our amazing community, we&#8217;ve [...]]]></description>
		<link>http://perkettprsuasion.com/2010/01/04/perkettpr-best-tech-pr-crunchie-with-your-help-of-course/</link>
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