You’ve Been Endorsed! A Wish List for LinkedIn Validations

JerrySeinfeld9Indulge us as we channel Jerry Seinfeld for a moment: What is the deal with LinkedIn endorsements?

First off – they’re everywhere lately. There are days when the bulk of the updates we see consist only of one contact endorsing or being endorsed by another.

  • Adam was endorsed for Social Media
  • Eve was endorsed for Corporate Communications
  • Bob B. endorsed Lisa for Public Relations

Don’t get us wrong. We LOVE getting endorsements! Who wouldn’t appreciate unsolicited compliments from colleagues and associates? True, there is that pesky sense of obligation to return the favor, but that’s a minor inconvenience in return for what amounts to a recommendation, right?

But is it a recommendation? In many cases the skills LinkedIn lists for endorsement are somewhat vague and most definitely impersonal. That said, public relations, social media strategy and press releases are rather critical skills to have – especially in our business. But those are the things we can (and should) include in our profiles; they aren’t particularly unique skills, and with the increase in endorsements lately, their shine and influence has begun to fade.

This got us thinking: What might be more valuable (and loads more fun) would be the option to endorse a person for soft skills, personality traits and unique characteristics – you know, the stuff that really reveals how useful – or liked – he or she may be.

So without further ado, here’s our list of the endorsements we’d love to receive and give on LinkedIn:

  • Being a team player
  • A positive attitude
  • Contributing unsolicited ideas
  • Posting engaging, thought-provoking tweets
  • Learning something new (and sharing it)
  • Being a cheerleader
  • Working like an entrepreneur: doing what it takes to get any job done
  • Leading by example
  • Financial wizardry
  • Creative client concoctions
  • Mind blowing content
  • Happy employees
  • Innovation
  • Being detail-oriented
  • Being trustworthy
  • Walking the talk

Do you think LinkedIn endorsements are useful? And what’s on your endorsements wish list for LinkedIn?

Brilliant Example Of Engagement Reminds Us All To Keep Pushing The Envelope

bodyformTo say that the lines between PR, media and marketing are blurred is putting it mildly. What was once about facilitating and gatekeeping has now become a creative free-for-all as more brands step into the role of content makers to try to strike a chord with their respective audiences.

As an agency, we’re constantly thinking about best practices among the complimentary disciplines, along with how we can leverage a combination of them most effectively for our clients.

One of the more recent discussions was around engagement on social media. While we’re all familiar with it from a personal perspective, it’s still an area that can be a challenge from a business standpoint.

Even though there’s a general understanding among brands that social media is a marketing tool that can help them reach out to their customers, it can be difficult to convince them to loosen the reins and fully harness their network’s power to unlock the true potential.

Bodyform 1But rather than brainstorming something like a list of the “10 tips for better social media engagement,” we simply wanted to show an example of the magic in action in this video from UK maxipad maker Bodyform, made late last year. The company created it in response to a man’s tongue-in-cheek “rant” on their Facebook wall, claiming that he’s been lied to about the “happy periods” depicted in their ads over the years.

What might make some brand managers bury their heads in the sand to avoid addressing, Bodyform embraced as an opportunity to get a conversation, ahem, flowing in its community.

“We found Richard’s post very amusing and wanted to continue the positive dialogue around periods that this generated,” said Yulia Kretova, brand controller for Bodyform, in a statement. “…Breaking down the taboo around Bodyform and periods has always been a challenge, and I hope that we have started to address this.”
The result? Well, not only did it delight fans and followers, but the video went viral, and we’re still talking about it months later as a hilarious – and effective – example of engagement at its best.

While the saying “no publicity is bad publicity” will always be up for debate, there’s no denying that any kind of feedback – even negative – can be a major opportunity in social media to convert its loudest naysayers into its most fervent fans. And that’s something none of us should overlook – period.

Persuasive Picks For Week Of 8/5/13

google_prGoogle updated its webmaster guidelines that target core PR practices around press releases. Silicon Valley journalist blogger and ZDNET contributor Tom Foremski weighs in on the negative impact this will have for the press release. Check out his take Did Google just kill PR agencies? to find out more on the updated rules on links and keywords in press releases and how they may affect your future release plans.

Facebook Changes News Feed To Bump Up More Relevant Content – Called “Story Bumping,” the changes move up older stories to the top of a user’s News Feed if they missed them during a previous visit to Facebook. Forbes writer Tomio Geron clarifies the changes and shares some initial reactions and results.

29_29NOV_010.jpgAll marketing practitioners are seeking ways to save money and get a bigger bang for their budget buck. How to do that isn’t at all obvious. MarketingProfs‘ Ardi Kolah explains that sometimes the answer can be staring you in the face and offers 10 Ways to Stretch Your Marketing Budget

Social has become a critical component of the overall digital advertising market. As Facebook, Twitter, LinkedIn, and others have emerged as social network leaders, they have created powerful new ways for advertising to reach consumers. In fact, some $11 billion will be taken in advertising revenue in social media in the year 2017 – that’s according to this incredible infographic that looks at the rise and rise of ad sales on social sites. A Brief History of Social Advertising via The Next Web.

Summer Fun at IMS13 With PerkettPR – Get Your Schwag With Bite

ActualSharksIf you’re attending IMS in San Francisco today, please be sure to find our own Jennifer Hellickson, who will be giving away these cool shark bottle openers to the first 100 folks to connect with her. We’re having some fun at the show by combining our love of summer, Shark Week and our intent on delivering killer marketing. Find Jennifer at the show (hint: follow her or us on Twitter to help you do so) and you will also get directions on how to enter a chance to win our $100 gift card drawing, which will be announced on Friday, August 2 at 10 a.m. PST/1 p.m. EST on Google+, so join us there, too.

If you’re not at IMS this week, take heart! We also thought it would be fun to share some shark trivia, so follow along today and tomorrow on Twitter or Facebook and test your shark knowledge. We’ll be randomly choosing five online folks to receive a complimentary bottle opener as well. (Hint, you could increase your chances by tweeting with @PerkettPR and #killermarketing in your tweets!)

Enjoy learning at IMS, San Francisco, and contact us if you need help taking a bigger bite out of the industry with #killermarketing strategies.

PerkettPR Turns 15 – Thank You!

ppr_15_anniversaryIt’s hard to believe that this month, PerkettPR has been in business for 15 years! I started the agency with a vision to deliver a unique and valuable experience for companies seeking a better marketing and PR partner. Although we started with a focus on VC-funded startups, we have expanded our expertise over those years to include servicing some great public companies as well – Fleetmatics, Constant Contact, WebEx, Time Warner Telecom, Juniper Networks and many more. We continue to work with startups that need creative, effective and amazing market launches – and to build crediblity, awareness and engagement for more established companies around the world in the tech, higher education, health care and consumer lifestyle industries.

Like any 15-year-old, we’ve got the energy and excitement to continue with unbridled enthusiasm and a belief that we’re unstoppable. Unlike most 15-year-olds, we know who we are, what we want to be and where we’re going. That’s not only a nice feeling, but a great place to be in order to deliver tremendous value to our clientele. We don’t need to be the biggest, but we do strive to be the best. We don’t need to be the most popular, but rather we’re grateful for the network we do have. (We take great care to support those who support us.) Our corporate vision is to be the most innovative, creative and effective communications partner that our clients have ever worked with.

Thank you to everyone who has believed in that vision – especially clients who have hired us repeatedly over the last decade and a half. To have folks move on to other companies and hire us over and over again is always the best testament to our ability to deliver ROI. I’d like to specifically thank people like Karen Leavitt, John Burnham, Donna Parent, Greg Shenk, Mark Pascarella, Mike Doyle and Jonathan Tang – clients who have not only hired us more than once, but recommended us to others. Thank you to so many industry friends like Jon Swartz, Michael Krigsman, Morris Porter, Stephen Hultquist, Ann Handley, Christen Rice Gentile, Marie Domingo, Mike Pratt, Stephen Dill, Jeremiah Owyang, Rick Faulk, John Jantsch, Joel Libava, Terry Frechette, Robert Scoble, Tyson Goodridge, Sarah Austin, Chris Selland, Aaron Strout, Karen DeWolfe, Dayna Verstegen, Diane Hessan, Kate Brodock, George Hulme, Russell Mix, Jennifer Leggio, Don Dodge, Ramon Ray, Mitch Wagner, Tory Johnson, Michael Arrington, Rachel Happe, Laura Lake and others who have worked with us in various ways over the years – whether writing with or about us, inspiring us through engagement, sharing their opinions on our clients or our campaigns, serving as pseudo mentors and advisors, or simply speaking up on our behalf during times when we could not. Your support – subtle or blatant – has helped us to continue to work with great people and companies, and to learn and grow in a myriad of ways.

There are so many other people – family, friends and of course, current and former employees, even industry “frenemies” – who I am eternally grateful to for helping us reach this 15th year. I have learned from each of you – both good and hard lessons – and I am grateful for such a strong network of intelligent people to learn from every day. I am also very blessed to have such a great group of employees – many of whom have stayed with PerkettPR for more than half of its life! And anyone one who knows the typical retention rate of an agency, knows why that’s such an amazing attribute.

Speaking of our employees, a few of them thought it would be funny to celebrate 15 years by sharing awkward teenage photos of us at that age. Click here to Like us on Facebook and see them – and to find out “What we know now that we wish we had known then.”

Here’s to another 15! Thank you!