Persuasive Picks for the week of 04/04/11

The 7 Worst Twitter PR FailsThe Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn! Managing elephant-sized social media blundersReuters small business writer Deborah Cohen shares an informative Q&A with global brand strategist Jonathan Salem Baker that contains helpful tips on managing social media [...]

McDonald’s PR Push– Da-Da-Da-Da, Are You Loving It?

In an effort to change the longstanding career image of the low-paying, dead-end work also nicknamed the “McJob”—McDonald’s has announced “National Hiring Day”– a massive hiring spree on April 19. The fast-food giant is hoping to recruit 50,000 Americans—both full and part time– in a single day at nearly 14,000 U.S. restaurants. Yes, 50,000 jobs– [...]

Persuasive Picks for the week of 02/22/10

Any Way It’s Sliced, Appeal of Social Media Grows The integration of social media into marketing strategies continues to march into the mainstream, and this NY Times post provides many examples of big brands that are embracing social media as part of their current campaigns. 9 things I’ll never do again with social media The [...]

Persuasive Picks for the week of 10/12/09

PR pros drank hard in the 1960s Get a taste of the the “Mad Men” era and the “three or four” martini lunch with this Big Think video interview featuring The New Yorker’s Calvin Trillin. Trillin explains how the PR and journalism crowd engaged in a liquid lunch just as much as the ad-men did. [...]

Persuasive Picks for the week of 04/12/09

How to Sell Your Soul on Twitter and Who’s Buying The water in the Twitter stream will only get dirtier as it continues to take precedence in the mainstream media spotlight. Spam-based money making marketing schemes are a part of that filth, and Marshall Kirkpatrick chronicles one such abuse that has ties to the likes [...]