5 Elements of an Effective Press Release

“The shorter and the plainer the better.” –Beatrix Potter “Brevity is the soul of wit.” – Shakespeare Minute by minute, a dizzying amount of data is created in this content-driven world. (Don’t believe me? Check out this infographic from DOMO ) And as PR folks, we’re under the gun to get the message across – [...]

Persuasive Picks for week of 5/28/12

David Murdico at AdAge thinks that too many brands are setting up social media “playgrounds” where fans get to play on the swings and see-saws while the company stays off to the side, just watching. In his recent post he asks Does Your Brand’s Personality Come Through In Social Media? and encourages brands to jump [...]

Social Media Lessons from Bieber Fever

Unless you’re living under a rock, you’ve likely heard of Justin Bieber, the latest singing sensation that has teens and preteens around the world screaming and sobbing just for a quick, but memorable, glimpse of his dashing smile and famous hair. Last Sunday afternoon, I took my seven (going on 17)-year old daughter to see [...]

Persuasive Picks for the week of 01/31/2011

Digg Updates Design to Draw Users BackRemember the days when part of your social strategy was to try and get your articles voted to the front page of Digg? Those days are long gone and Digg almost is as well. Mashable‘s Ben Parr highlights Digg’s recent user interface change in order to regain some of [...]

Persuasive Picks for the Week of 6/21/2010

Lacking a game plan when it comes to social marketing? You’re not alone. Social Marketing continues to perplex many marketers, according to eMarketer. In its article, “What Makes Up a Social Marketing Strategy,” the critical components of an effective strategy are reviewed, with some startling facts of how many marketers are still operating this element [...]

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