Influencers Who Inspire: Broadcast and Social Media Editor, Lisa van der Pool

This week’s interview in our “Influencers Who Inspire” series is with Lisa van der Pool of the Boston Business Journal. Lisa has been a Broadcast editor and Reporter at the Boston Business Journal since 2005. At the BBJ she covers advertising, small business, legal services, retail and hospitality; and maintains the newspaper’s Twitter account. She [...]

Persuasive Picks for the week of 08/09/10

10 signs you’re the social media nerd of your companyAndrew Worob contributes these 10 entertaining signs of “Social Media Nerdism” via his guest post on Ragan.com The Social Media ImperativeThis Adweek.com post from MediaCom North America CEO, Doug Checkeris focuses on the pre- and post-recession buying habits of consumers and how marketers will need to [...]