Influencers Who Inspire: Broadcast and Social Media Editor, Lisa van der Pool

This week’s interview in our “Influencers Who Inspire” series is with Lisa van der Pool of the Boston Business Journal.  Lisa has been a Broadcast editor and Reporter at the Boston Business Journal since 2005. At the BBJ she covers advertising, small business, legal services, retail and hospitality; and maintains the newspaper’s Twitter account. She also regularly appears on WBZ-TV Channel 4 discussing the top business stories of the day. Prior to joining the BBJ, Lisa worked at Adweek Magazine for five years, where she covered advertising and PR firms across New England.

 

What is the first thing you do when you wake up in the morning?

Check my email, and Twitter.

 

What do you love about Boston?

It’s a city with a lot to offer, but it’s also very cozy and accessible.

 

If you could be on a reality TV show, which one would it be and why?

Definitely Top Chef, it’s my favorite show. But first I’d have to learn how to cook.

 

What was it like to work at AdWeek?

Adweek’s a cool trade magazine.The advertising world is a dramatic, exciting industry to write about and I met many fascinating ad execs over the years.

 

What do you think the future of advertising looks like – will we continue to see consumer-contributed/participation?

Every year advertisers get more savvy about taking advantage of social media. And yes, I think smart advertisers know they need to get consumers involved and interact with them directly.

 

What is your favorite ad ever?

Probably Volkswagen’s Pink Moon, back when Arnold Worldwide worked on the account.

 

What are you passionate about? Any hobbies?

I spend as much time as possible with my family, and friends. I also love music and going to the movies.

 

Where did you rescue your cats from and why?

I got them from Angell Animal Medical Center in Boston, which has a great adoption center for cats, dogs and other animals. I’m passionate about helping animals, so caring for a pair of cats at home who were found on the streets of Methuen is the least I can do.

 

What’s the last vacation you took?

Scottsdale, Arizona. We just went there to relax and enjoy the scenery.

 

What’s your take on this year’s Super Bowl Ads – which was your favorite, were the ads a win or as snooze this year?

Overall, I was extremely underwhelmed by this year’s Super Bowl commercials. Nothing struck me as all that creative or funny. I liked Chevy’s Apocalypse ad with the Twinkie shout out. My least favorite commercials were the sexist ones: Teleflora, Go Daddy and Fiat. Advertisers need to wake up a bit more and remember that women watch the big game too.

What is next for you in 2012?

I have a few fun vacations planned already. And I’m trying to be better organized!

Persuasive Picks for the week of 08/09/10

10 signs you’re the social media nerd of your company
Andrew Worob contributes these 10 entertaining signs of “Social Media Nerdism” via his guest post on Ragan.com

The Social Media Imperative
This Adweek.com post from MediaCom North America CEO, Doug Checkeris focuses on the pre- and post-recession buying habits of consumers and how marketers will need to engage in the online social space as a result of the shift.

38 Essential Social Media Resources You May Have Missed
Whats that..? You spend less time in front of the laptop during the summer..? Absurd! Well, if that’s the case, then Zachary Sniderman will catch you up with these 38 resources (some useful, most entertaining) – broken down into Social Media, Tech & Mobile and Business categories.

Top social media campaigns & what you can learn from them
This Smart Company post from Patrick Stafford gives a brief look at 10 recent, innovative, and successful social media marketing campaigns executed by well-known brands.

Twitter Takes Over The Tweet Button From TweetMeme
TweetMeme‘s popular Tweet Button appears on tens of thousands of sites (including ours) and has recently been trumped by a new one created by Twitter itself. The take-over was hostile and, in fact, Twitter actually licensed some of TweetMeme’s technology. TechCrunch’s Erick Schonfeld explains the details in this post.

Photo Credit: jparise