Persuasive Picks for the week of 07/27/11

Influencers Chris Brogan dives into the true definition of an Influencer – and no, it has nothing to do with your Klout score or the price of your Empire Avenue stock. Be sure to read through the comments for even more points of view. 8 Ways to Maximize Your YouTube Marketing Results Rick Brooks from [...]

Persuasive Picks for the week of 06/06/11

By the numbers: Social media’s slice of the marketing pie Get up to speed on how companies with small, medium and large social marketing budgets are spending their money via these highlights of several recent Hubspot, Nielsen and Altimeter reports compiled by Dan Taylor – in this post on TheNextWeb.com. 4 Ways Video Can Help Your [...]

Persuasive Picks for the week of 04/04/11

The 7 Worst Twitter PR FailsThe Huffington Post‘s Catharine Smith compiles an entertaining list of the top Twitter-based PR blunders to-date. Prepare to cringe and learn! Managing elephant-sized social media blundersReuters small business writer Deborah Cohen shares an informative Q&A with global brand strategist Jonathan Salem Baker that contains helpful tips on managing social media [...]

Persuasive Picks for the week of 11/08/10

Mobile Users Want Branded Apps that Are Useful, Not Just for Marketing Thinking of building a mobile app for your brand? This ReadWriteWeb post from Frederic Lardinois highlights recent findings and advice from app development agency EffectiveUI – to point you in the right direction. Want to Lead Corporate Social Strategy? Read This.Scott Monty, head [...]

Persuasive Picks for the week of 07/26/10

5 Reasons Why Ford Continues to Kick ButtFord created a good amount of social buzz this week with the unveiling of their all new 2011 Explorer. This Clickz.com post from Liana Evans provides insight that brands can learn from on why Ford continues to succeed in the social space. Forrester Recommends Caution with LBSMike Schneider [...]