Persuasive Picks for the week of 09/27/10

Social Media: In-House or OutsourcedCompanies often find it challenging to secure internal resources for handling the daily tasks of social customer engagement. Many turn to outsourcing those tasks as a way to get going more quickly. While a qualified and reputable agency or consultant can help out in most cases, it’s still very important to [...]

Persuasive Picks for the week of 07/19/10

Avoid the #1 Mistake People Make in Media Valeria Maltoni expands on the importance of “comments” and provides 7 types of memorable comments to keep you on the top of your game. Is Facebook Headed For Trouble? Informationweek contributing writer Michele Pepe-Warren shares the results of the 2010 American Customer Satisfaction Index (ACSI) E-Business report [...]

Persuasive Picks for the week of 01/25/10

6 marketing opportunities on FoursquareMany are predicting that 2010 will be the year of mobile marketing. If thats the case, then iPhone and Blackberry app Foursquare is on its way to being a leading platform in that space. Tony Felice from iMediaConnection shares 6 ways marketers can take advantage of this increasingly popular mobile app. [...]