Forbes contributor Anthony Kosner breaks down the success of YouTube’s recently Most Popular video KONY 2012, a poignant 30 minute video with over 50 million views that begs the question; can the power of social media do what foreign policy cannot? Kosner’s piece provides 12 Lessons from KONY 2012 from Social Media Power Users including be positive, get their attention and make it personal.
Arianna Huffington of The Huffington Post looks at the impact of Social Media in the media. Has the viral nature of news accomplished anything? Read more in her piece Virality Uber Alles: What the Fetishization of Social Media Is Costing Us All
This week also brings us a creative picture painting of The Beauty of Social Media, an infographic posted by Shea Bennett that takes a closer look at how the beauty industry has embraced Social Media, and the innovative ways the top brands are using Social Media channels in this post by AllTwitter.
For most, Social Media brings to mind Facebook or Twitter. Krista Neher points out that there are more opportunities beyond the obvious to grow brand presence in her recent post 6 Effective but Ignored Social Media Marketing Sites on ClickZ.