2010

Lacking a game plan when it comes to social marketing? You’re not alone. Social Marketing continues to perplex many marketers, according to eMarketer. In its article, “What Makes Up a Social Marketing Strategy,” the critical components of an effective strategy are reviewed, with some startling facts of how many marketers are still operating this element [...]

Persuasive Picks for the week of 06/07/10

Social Media Marketing: You Have To Be ConsistentCongratulations! You’ve just made the first step towards getting yourfeet wet in the sea of social media! But, do you have what it takes tostay afloat? This post by Ely Delaney on Gather.com explains one of the keys to social media success. The Ten Myths of Creating Web [...]

Persuasive Picks for the week of 04/05/10

How Can SMB Owners Learn Social Media?Lisa Barone provides some concrete ways SMBs can begin learning the ins and outs of social media on their own without the help of one of the gazillion “social media experts” out there. (Of course, it’s all about having the time to do it!) Making the real-time Web relevantThe [...]

Persuasive Picks for the week of 04/12/09

How to Sell Your Soul on Twitter and Who’s Buying The water in the Twitter stream will only get dirtier as it continues to take precedence in the mainstream media spotlight. Spam-based money making marketing schemes are a part of that filth, and Marshall Kirkpatrick chronicles one such abuse that has ties to the likes [...]

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