Kia Connects and Wins – An Advertising Lesson… for Marketers
Today the Wall Street Journal ran an article highlighting the fact that the Kia Soul hatchback won the Automotive Ad of the Year from Nielsen Automotive. In the article, the reporter states, “Compared with typical auto ads, the quirky Kia spot focuses less on the car’s technical details and more on the freedom that driving brings” and that [...]
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