Persuasive Picks for week of 2/13/12

Stephanie Shkolnik takes a look at the components critical to long-term success as you plan your social strategy in How social actually impacts your bottom line via iMediaConnection. Social media amateur aficionado Dr Layla McCay attends five Social Media Week events and brings back Five Social Media Lessons From the Cutting Edge for The Huffington [...]

Persuasive Picks for the week of 02/28/11

Understanding the Social Media ROI CycleThe 60 Second Marketer‘s Jamie Turner shares some excellent insight into Social Media ROI and the various phases of a social campaign via this guest post on Mashable. Lessons From a Corporate Insider: Dream Big, but Think SmallLeading the charge to convince corporate communications of the benefits of moving into the the social [...]

Persuasive Picks for the week of 01/24/11

Down the rabbit hole into the land of social media Mvelase Peppetta shares an entertaining comparison between the various personalities you’ll engage with in the social space and the classic characters from the Wizard of Oz, via this post on Memeburn.com. The Reports of B2B Marketing’s Demise are Greatly ExaggeratedDianna Huff continues to wave the [...]