MarketingProfs‘ Chris Chariton explains why marketers should focus on content creation, online marketing, and technology in the article Five Trends B2B Marketers Need to Understand to Succeed in 2012.
Understanding the Social Media ROI Cycle
The 60 Second Marketer‘s Jamie Turner shares some excellent insight into Social Media ROI and the various phases of a social campaign via this guest post on Mashable.
Lessons From a Corporate Insider: Dream Big, but Think Small
Leading the charge to convince corporate communications of the benefits of moving into the the social space can be a tremendous challenge. This post from Mark Ivey on MPDailyFix.com provides some good tips, along with a personal experience story direct from Mark. As an added bonus, additional advice from the community continues on in the comments section.
Proof of Life: 4 Reasons Why B2B Marketing Lives On
MPDailyFix turned up this other great pick by way of this Pro-B2B post from Carlos Hidalgo who shares “our reasons why B2B marketing is still alive and kicking.“
Expand Your Social Media Mix: Twitter Alone is Not Enough
This excellent post from Jeremiah Owyang hits the nail on the head by urging readers to add a little more “steak” (more substantial content) to their social media mix. Several social tool alternatives are shared to help get you away from focusing on Twitter as your primary content sharing vehicle.
Why the digital agency will never die
In this iMediaConnection.com post. JetSet Studios CEO, Russell Scott shares his take on why digital agencies are here to stay and how the “story” is at the center of it all.
Down the rabbit hole into the land of social media
Mvelase Peppetta shares an entertaining comparison between the various personalities you’ll engage with in the social space and the classic characters from the Wizard of Oz, via this post on Memeburn.com.
The Reports of B2B Marketing’s Demise are Greatly Exaggerated
Dianna Huff continues to wave the flag in support of B2B marketing – providing some great links to proof points that it truly is NOT dead.
Which Social Media Sites Are Most Beneficial?
Lisa Barone share the results of a recent Adology survey (via eMarketer) that shows which social sites were seen as most beneficial to small businesses. Make the jump to see the results.
Many Brands Don’t Track Social Media Conversations
The fun with “stats” continues with this post on MarketingProfs that shares the results of a survey from Alterian that revealed nearly one-third of marketers surveyed have little or no understanding about social conversations around their brand(s).
Ten Useful Hacks to Make Things Happen
Valeria Maltoni updates her popular “Ten Useful Hacks” post from last March, with this post that will help “make your distractions disappear so you can meet your goals.” It’s a highly informative post that I definitely recommend. Click it now…before you get distracted!