Persuasive Picks for the week of 01/24/11

Down the Rabbit Hole

Down the rabbit hole into the land of social media
Mvelase Peppetta shares an entertaining comparison between the various personalities you’ll engage with in the social space and the classic characters from the Wizard of Oz, via this post on Memeburn.com.

The Reports of B2B Marketing’s Demise are Greatly Exaggerated
Dianna Huff continues to wave the flag in support of B2B marketing – providing some great links to proof points that it truly is NOT dead.

Which Social Media Sites Are Most Beneficial?
Lisa Barone share the results of a recent Adology survey (via eMarketer) that shows which social sites were seen as most beneficial to small businesses. Make the jump to see the results.

Many Brands Don’t Track Social Media Conversations
The fun with “stats” continues with this post on MarketingProfs that shares the results of a survey from Alterian that revealed nearly one-third of marketers surveyed have little or no understanding about social conversations around their brand(s).

Ten Useful Hacks to Make Things Happen
Valeria Maltoni updates her popular “Ten Useful Hacks” post from last March, with this post that will help “make your distractions disappear so you can meet your goals.” It’s a highly informative post that I definitely recommend. Click it now…before you get distracted!

Persuasive Picks for the week of 12/06/10

Social Media Success: 5 Lessons From In-House Corporate Teams
Providing internal resources for social media related tasks is almost always a challenge for brands to tackle. What type of success might your brand be able to obtain if creating a dedicated team became a reality? Mashable‘s Amy-Mae Elliott shares five stories from brands that have made the leap and have enjoyed success through building their own social media teams.

Social Media Gains Ground in PR Biz
John Egan of the AustinInnovation blog shares highlights from a recent Vocus survey that shows social media becoming more important to PR professionals throughout 2011.

Does the World Need Another Social Media Site?
Just when you think your social media toolbox is filled with everything you’d ever need, something new pops up to steal your attention. Could Hashable be the next big contender for your social attention? SBTV.com CEO and Fast Company Expert Blogger, Susan Solovic gives a brief run down of what makes Hashable stand out from the crowd.

Five B2B Trends for 2011
A new year typically means that a plethora of “trend prediction” posts will invade the blogosphere. This one in particular caught my eye, as Lisa Nirell from EnergizeGrowth, LLC shares potential trends that will be of interest to those in the B2B space.

Introducing the New (Facebook) Profile
Facebook launched a new look for personal profiles – the new features almost give profiles a LinkedIn type feel. Facebook users can opt-in to use the new profiles now while Facebook plans for a full rollout in the beginning of 2011. Learn more about the changes after the jump and read more on the official Facebook blog.

Persuasive Picks for the week of 11/29/10

LinkedIn Launches Share Button
LinkedIn might be a little late to the party with the release of its sharing button for blogs and websites, but it will certainly earn its spot among the many ways you can allow your community to share content. Get the lowdown on the button’s release via this post on Mashable.

How Much Time Does Social Media Marketing Take?
Aliza Sherman shares an updated take of Beth Kanter‘s original 2008 info-graphic on how much time per week social media activities take to implement. The difference between the two is interesting and shows how access to better tools can make us more efficient at getting the job done.

Does B2B Social Media Drive Holiday Sales?

Jeffrey L. Cohen, Managing Editor for SocialMediaB2B.com shares a few tips on how B2B organizations can successfully mix a little holiday cheer into their social media relationship-building efforts.

10 Steps To Kickoff A Social Media Campaign
KeySplash Creative CEO Susan Gunelius shares 10 informative tips to help get your social campaigns started off on the right foot in this guest post on BussinessInsider.com.

Me v Gary Vee: Is Social Media Over-rated?
Techcrunch‘s Paul Carr and Gary Vaynerchuk discuss the merits of social media in this Webby Debates video moderated by CNNMoney’s Laurie Segall.

 

 

Persuasive Picks for the week of 11/08/10

Mobile Users Want Branded Apps that Are Useful, Not Just for Marketing
Thinking of building a mobile app for your brand? This ReadWriteWeb post from Frederic Lardinois highlights recent findings and advice from app development agency EffectiveUI – to point you in the right direction.

Want to Lead Corporate Social Strategy? Read This.
Scott Monty, head of social media at Ford Motor Company, shares highlights from Altimeter‘s “Career Path of the Corporate Social Strategist” report. The Slideshare version of the report is also included.

Could Facebook replace your e-mail inbox?
Mashable‘s Pete Cashmore speculates on Facebook‘s rumored plunge into the email provider space. Do they have what it takes to lure people away from the likes of GMail and Yahoo Mail? Read on for one perspective.

B2B Social Media Resources
Chris Brogan shares a plethora of great B2B resources that go beyond his ongoing collection of case studies on Delicious.

Social Media’s Impact on Offline Sales
Elizabeth Glagowski explains how social media can impact the bottom line through actual sales and provides several real world examples of businesses that are doing it right.

Persuasive Picks for the week of 09/13/10

6 Ways to Lose Customers, Credibility And Friends On Social Media
Outspoken Media’s Lisa Barone reviews some unsavory online behaviors in social platforms that should be avoided when marketing yourself and your business.

B2Bs Tap Social to Boost Search
This eMarketer post highlights a recent study showing that B2B marketers are finding positive results from their online social efforts, but not all are following through with proactive monitoring – and as a result, might be leaving additional opportunities on the table.

Google’s Schmidt taking small steps into social
People’s anticipation that Google has been secretly working on a monster social platform to challenge the likes of Facebook was brought down a few notches after Google CEO, Eric Schmidt‘s,  Zeitgeist 2010 conference presentation.

Debunking 5 Myths About Content Marketing
You’ve probably heard the phrase “content is king” on more than one occasion, but regardless of how many times it’s said, companies still feel overwhelmed with the idea of creating new content (consistently) for publishing on social platforms. This post by ConversationAgent, Valeria Maltoni, clears up five misconceptions that often come with the territory in content marketing.

What people are saying about upcoming Twitter redesign
Paul McNamara from NetworkWorld‘s Buzzblog shares various perspectives from notable industry voices on this week’s interface redesign announcement from Twitter. Here’s Twitter’s official promotional video for the redesign – including a glimpse of the interface towards the end (if you missed it earlier).

 

Image: respres (via Flickr)