Persuasive Picks for the week of 08/02/10

wave_logo Google Wave is Dead
This ReadWriteWeb post by Marshall Kirkpatrick covers the short lived life of Google Wave after this weeks announcement that Google will be halting future development on the product.

3 Ways to Handle the Unpredictable Behavior of the B2B Buyer
Michele Linn from MarketingProfs shares this very entertaining comparison between her two year old daughter and the characteristics of the typical B2B buyer.

The Need for Social Media AND PR
Mark Evans touches upon why social media is not a replacement for traditional public relations and why they can provide a ‘one-two punch’ when used in combination.

Brands Slow to Embrace Social Media For Global Markets
Mark Walsh from the MediaPost News recaps findings from a recent Harris Interactive study that found less than 50% of companies surveyed are using Facebook to connect with consumers globally.

50 Surprising Facts About Social Media
Did you know that the average Facebook user has 130 friends? This post on Edudemic.com lists a plethora of interesting and fun facts about many of the social network platforms that we all know and love.

Persuasive Picks for the week of 05/24/10

Facebook_privacy_380pxEvery Facebook Privacy Feature Revealed and Explained
With upwards of 56 different options to play with, Facebook’s privacy settings can be dizzying to say the least. This MacLife post breaks down the options to a more digestible level – at least until Facebook changes things up again!

Planning a New Content Marketing Initiative? Consider These 4 Tips
Michele Linn from the Content Marketing Institute shares several content marketing tips in this entertaining post that compares the challenges of building a proper and maintainable content marketing program to her personal experience of planting a new garden.

How To Use Google Wave for Live Blogging
I’ve recently had a renewed interest in Google Wave now that its switch over to “invite free” public beta has made it more accessible to my social graph. This great post by Frederic Lardinois shows how Wave can be used as a convenient  live-blogging tool.

Facebook to Roll Out Q&A Feature
Mashable’s Jolie O’Dell gives the low-down on Facebook’s new Q&A feature that is sure to challenge the likes of Yahoo Answers and Linked-In Answers.

Is The White Paper Dead for B2B Marketing?
This post from Paul Dunay suggests that the white paper is dead and offers several content options that are much better alternatives.

Persuasive Picks for the week of 05/10/10

Making Time For Evolution
There are plenty of excuses for not integrating social media into your marketing strategy, but more often than not it comes down to resources or time. Amber Naslund from Radian6 urges readers to “harness their potential” and “embrace the unknown” in this motivational post.

The Metrics of Social Media
This post by Danny Brown expands on social media metrics and the importance of clearly identifying what you want to achieve, how long you want to spend achieving it and actually doing the measuring. He also suggests a variety of metrics to consider when getting started.

Social Media for Business (to Business)
Dave Evans from 2020Social provides several examples of how B2B organizations have adopted social media strategies into their organizations.

Taking the First Steps in Social Marketing
Gary Halliwell explains why tying social media profiles to your CRM records is a great first step in the right direction for getting started with Social Marketing.

5 Easy Ways to Drive Social Media Fans to Action
Building a large online community is great, but driving them to action is essential for the bottom line. Peter Wylie from SocialMediaExaminer shares these practical examples to help increase your community engagement.

Persuasive Picks for the week of 04/05/10

How Can SMB Owners Learn Social Media?
Lisa Barone provides some concrete ways SMBs can begin learning the ins and outs of social media on their own without the help of one of the gazillion “social media experts” out there. (Of course, it’s all about having the time to do it!)

Making the real-time Web relevant
The future of online search includes getting information in “real-time.” This CNET post from Tom Krazit gives a great overview on the new direction in search and the struggles that search engines like Google and Microsoft Bing are working through to provide information as it happens.

7 B2B Social Media Tools you haven’t heard of
This SocialMediaB2B.com post from Adam Holden-Bache provides seven new tools that are worth checking out. I’m impressed to finally come a across a list of tools that are all new to me!

10 Tricks For Getting Inspired to Write
Have you officially launched your blog, but have found it difficult to continually come up with fresh ideas for creating content? This Copyblogger post by Jonathan Morrow provides great tips and techniques for writing inspiration.

Will It Blend? – iPad
The long-lasting popularity of BlendTec’s “Will it blend” videos continues with the demise of a shiny new Apple iPad.

Persuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines and Policies

Hey B2B marketers: It’s okay to have fun!
Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring.

What makes a blog successful?
Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences.

Create social media guidelines to engage your customer
This post from Daniel Burrus on TechJournalSouth.com is one in a series containing advice on creating social media guidelines. This pick zeros in on the importance of establishing clear and consistent focus across the company.

A Call for Social Media Guidelines
The topic of social media guidelines continues with this post on PharmExec.com – recapping some of the biggest issues facing the health care industry as it attempts to engage in social media.

A Few Guidelines for Drafting Social Media Guidelines
This post from Chris Crum rounds out a trilogy of picks on social media guidelines and features video interviews with Wayne Sutton and Patrick O’Keefe.