Persuasive Picks for the week of 10/26/09

listenTop 13 Guidelines for Commenting on Blog Posts
Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert in your field. B.L Ochman shares 13 tips and best practices for commenting on blogs.

Customer Data via Twitter
Adam T. Sutton from the Sherpa blog recently interviewed Craig Greenfield, VP, Search and Performance Media, Performics, where they discussed how his team uses Twitter. The result was six takeaways that show how Twitter contributes to the Performics team’s success.

Privacy is dead, and social media holds smoking gun
Mashable’s Pete Cashmore guest posts on the CNN Opinion blog with this piece on how social media is changing the face of privacy.

Your Company May Own Your Tweets, Pokes, and YouTube Videos
Jermiah Owyang discusses content ownership between employees and companies and includes an attorney’s perspective on the topic.

The new rules of business-to-business marketing & PR
David Meerman Scott’s keynote from the Business Marketing Association’s annual conference has been made available online for the first time. Pop some corn and settle in for 45 minutes of great B2B marketing information.

Persuasive Picks for the week of 09/14/09

Why corporate blogging is like selling uncut cocaine
Ok, you got me. This post came out last week. But, how could it not be a pick with an eye-popping title like that. Oh, and our own Fred Han interviewed David Spark a while back as well – in case you missed it.

A need for social media etiquette
So you’ve made that first step into the world of social media and it’s beginning to get exciting. AP business writer Barbara Ortutay shares this post on The Tenessean.com that advises readers to use a little restraint and put more thought into what they share on social networks.

Social media – PR’s new BFF
Do PR and Social Media go together like chocolate and peanut butter? The results of a recent study posted on bizcommunity.com seems to point in that direction. Read on for more.

The 10 Myths of Social Media
This post by Mikal Belicove on the Entrepreneur.com blog reiterates “10 Social Media Myths” by Eric T. Bradlow, co-director of the University of Pennsylvania’s Wharton Interactive Media Initiative. Bradlow recently presented these myths to B2B marketing and advertising professionals at the Lift Summit.

Why B2B Companies Have a Distinct Advantage Online
Another great post from Valeria Maltoni that includes additional links to helpful information for B2B’s.

Persuasive Picks for the week of 06/14/09

Building Your Online Brand: Five Basic Strategies
Diana Huff share five tips for building your brand online. It’s amazing how often many of these common sense strategies get overlooked.

Blogging Is Dying; Twitter Is to Blame
Crayonista, Joseph Jaffe shares an interesting perspective via MPDailyFix.com (cross-posted from JaffeJuice.com) on how Twitter might be causing blogs to fade away.

Search Engine Tools, useful resources
As I’ve mentioned in previous Picks posts, we need to continue to always teach the basics. Barry Hurd does just that by sharing a short list of useful (and free) search engine tools to use when doing keyword research.

15 Things Social Media Can Do for You Today
David Finch believes “We often get so engrossed in the ROI, measurements, and tools of social media that we forget real life examples of how social media can work.” To support that notion he shares 15 ways social media can help change the way you interact online.

Google Asks Common Man “What is a Browser?” Common Man Has No Clue [Video]
Adam Ostrow shares this entertaining “man on the street” video that demonstrates how little the general public knows about basic technology. It teaches a valuable lesson on how difficult it is to get people to adopt new technologies into their lives – something Google is currently facing with trying to get people to adopt the new Chrome browser.

Persuasive Picks for the week of 03/29/09

LegoEngage different consumers in different ways – why segmentation is key
The FreshNetworks blog recaps Conny Kalcher’s presentation from the Marketing 2.0 conference on how LEGO segments consumer persona types to maximize their social media efforts.

Top 10 Reasons Your Company Should Not Tweet
Even though Twitter has received a lot of buzz in the mainstream media lately, it’s definitely not the right social media tool for everyone. BL Ochman shares 10 reasons why it might not be a right fit for you (or your company).

B2B Warning: One Persuasive Video May Not Be Enough
Brendan Regan of FutureNow’s GrokDotCom blog provides some food for thought to B2B marketers in the area of selecting the right type of video content to create for your websites.

5 Tips for Optimizing Your Brand’s Facebook Presence
Steve Coulson from The Advance Guard guest posts on Mashable and shares 5 tips on how companies can get better at building their brand’s presence with the recently updated pages functionality on Facebook.

How To Monitor Online Conversations
Dawn Foster guest writes on WebWorkerDaily and shares some helpful tips and techniques for monitoring online conversations (about your brand) on the cheap.

Persuasive Picks for the week of 02/22/09

forrester_graph.jpgB2B Buyers Dig Social Media
Jordan McCollum highlights the key takeaways from Forrester’s recent report on how B2B buyers interact with social media. Forrester clients can access the full report here.

Turning your feed reader into a powerful monitoring dashboard
I’m a big fan of using Google Reader to aid in some of my social media/brand monitoring efforts. Mack Collier from the Viral Garden blog shares some tips and techniques on how he uses it in conjunction with Bloglines.

5 Ways To Find & Acquire Customers On Twitter
These days, the economy forces businesses to get creative when trying to finding new clients. Brian Norgard writes this guest post on the ShoeMoney blog to share five ways you can use Twitter for finding new business.

Twitterville Notebook: Jeremiah Owyang
Shel Israel continues his Twitterville series of posts by interviewing Jeremiah Owyang on the topic of personal brand.

Do You Have the ‘Four As’ To Be a Thought Leader?
Dana Vanden Heuvel writes this guest post on Marketing Prof’s Daily Fix to share the four “A’s” you might need to be a thought leader in your industry.