Persuasive Picks for the week of 09/14/09
Why corporate blogging is like selling uncut cocaine Ok, you got me. This post came out last week. But, how could it not be a pick with an eye-popping title like that. Oh, and our own Fred Han interviewed David Spark a while back as well – in case you missed it. A need for [...]
Persuasive Picks for the week of 06/14/09
Building Your Online Brand: Five Basic Strategies Diana Huff share five tips for building your brand online. It’s amazing how often many of these common sense strategies get overlooked. Blogging Is Dying; Twitter Is to Blame Crayonista, Joseph Jaffe shares an interesting perspective via MPDailyFix.com (cross-posted from JaffeJuice.com) on how Twitter might be causing blogs [...]
Persuasive Picks for the week of 03/29/09
Engage different consumers in different ways – why segmentation is key The FreshNetworks blog recaps Conny Kalcher’s presentation from the Marketing 2.0 conference on how LEGO segments consumer persona types to maximize their social media efforts. Top 10 Reasons Your Company Should Not Tweet Even though Twitter has received a lot of buzz in the [...]
Persuasive Picks for the week of 02/22/09
B2B Buyers Dig Social Media Jordan McCollum highlights the key takeaways from Forrester’s recent report on how B2B buyers interact with social media. Forrester clients can access the full report here. Turning your feed reader into a powerful monitoring dashboard I’m a big fan of using Google Reader to aid in some of my social [...]
Persuasive Picks for the week of 02/08/09
The Mark Cuban Stimulus Plan – Open Source Funding This first pick strays a bit from the social media, PR and marketing space that I typically draw from, but its certainly relevant in these tough economic times. Mark Cuban shares his idea for “Open Source Funding” and invites businesses to present their plans directly on [...]
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