5 SEO Tips for PR Professionals

Last night I attended Boston’s March Social Media Club Event in Woburn, Massachusetts. The topic of the evening was “The Search for Results: Social Media and Search Marketing” which was presented by a panel that consisted of: Amanda Watlington, Owner of Searching for Profit Greg Jarboe, President and Co-Founder of SEO-PR Sherwood Stranieri, Director of [...]

Social Media Club: Increasing your blog’s influence

During this week’s Social Media Club meet-up in DC, b5 Media CTO Aaron Brazell (@technosailor on Twitter) gave an excellent presentation entitled “Blog Draft Day: Making it into the Bigs”. The presentation covers a great mix of social media and blog related topics that centralize around the challenges bloggers face when trying to increase influence. [...]

How Twitter Can Expand Your World – Frenemies and All

We admit, Twitter is difficult to understand from an outsider’s perspective. You really need to participate in the community to understand its value. But once you do engage, the power of this eclectic community comes shining through. Several of us at PerkettPR have personal Twitter accounts and we also have a corporate entity where we [...]

Customer Service Part II – Do Your Customers Hate You?

On Friday we wrote about how customer service still matters. Today’s Boston Globe reiterates the importance of great customer care in a Business Filter blurb titled, “Customers Hate You.” The Globe pulls a few gems from the recent Marketing Daily study, “America Suffering Customer-Service Meltdown,” indicating, “that about 62 percent of Americans say companies “don’t [...]

In a Web 2.0 World, Customer Service Still Matters

With all the do-it-yourself technologies prevalent in today’s Web 2.0 environment, customer service is very often stripped down to an IM chat or email. Often it’s impossible to get a human on the phone when you most need it, and when you do happen to “catch” a customer service representative, cultural barriers, sour attitudes and [...]

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