Social Media Club: Increasing your blog’s influence

During this week’s Social Media Club meet-up in DC, b5 Media CTO Aaron Brazell (@technosailor on Twitter) gave an excellent presentation entitled “Blog Draft Day: Making it into the Bigs”. The presentation covers a great mix of social media and blog related topics that centralize around the challenges bloggers face when trying to increase influence.
Aaron [...]


How Twitter Can Expand Your World – Frenemies and All

We admit, Twitter is difficult to understand from an outsider’s perspective. You really need to participate in the community to understand its value. But once you do engage, the power of this eclectic community comes shining through.
Several of us at PerkettPR have personal Twitter accounts and we also have a corporate entity where we share [...]


Customer Service Part II – Do Your Customers Hate You?

On Friday we wrote about how customer service still matters. Today’s Boston Globe reiterates the importance of great customer care in a Business Filter blurb titled, “Customers Hate You.”
The Globe pulls a few gems from the recent Marketing Daily study, “America Suffering Customer-Service Meltdown,” indicating, “that about 62 percent of Americans say companies “don’t
care much” [...]


In a Web 2.0 World, Customer Service Still Matters

With all the do-it-yourself technologies prevalent in today’s Web 2.0 environment, customer service is very often stripped down to an IM chat or email. Often it’s impossible to get a human on the phone when you most need it, and when you do happen to “catch” a customer service representative, cultural barriers, sour attitudes and [...]


Two New Social Networking Lessons from – and for – PR

Two developments in social networking this week teach us more PR lessons – first and foremost, don’t forget the transparency!
 
1) Facebook/Microsoft – While the market was abuzz with a battle between Microsoft and Google over Facebook on Wednesday, a PR representative from Facebook “leaked” the deal by posting a [...]

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