Customer Service Part II – Do Your Customers Hate You?
On Friday we wrote about how customer service still matters. Today’s Boston Globe reiterates the importance of great customer care in a Business Filter blurb titled, “Customers Hate You.” The Globe pulls a few gems from the recent Marketing Daily study, “America Suffering Customer-Service Meltdown,” indicating, “that about 62 percent of Americans say companies “don’t [...]
In a Web 2.0 World, Customer Service Still Matters
With all the do-it-yourself technologies prevalent in today’s Web 2.0 environment, customer service is very often stripped down to an IM chat or email. Often it’s impossible to get a human on the phone when you most need it, and when you do happen to “catch” a customer service representative, cultural barriers, sour attitudes and [...]
Two New Social Networking Lessons from – and for – PR
Two developments in social networking this week teach us more PR lessons – first and foremost, don’t forget the transparency! 1) Facebook/Microsoft – While the market was abuzz with a battle between Microsoft and Google over Facebook on Wednesday, a PR representative from Facebook “leaked” the deal by posting a new “friend” on her [...]
Know Mobile Content? Share Your Expertise at Mobile Content Business Models
Scott Raynovich, Editorial Director of Light Reading, let us know they are welcoming sponsors and speakers for their upcoming event, Mobile Content Business Models, focused on the emerging mobile content markets. The event will be held in December in San Jose, California and is being produced by Contentinople.com, a cool Website recently launched by Light [...]
Business 2.0 the First of Many “Road Kill”?
Everyone knows by now that Business 2.0 will be closing with its October issue as its last. We had an online publishing client earlier this year who’s CEO kept telling us all printed magazines and newspapers were “road kill.” Was he right? << Hmmm… interesting cover story…hopefully you didn’t take the advice to heart. I [...]
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