Ilina Ewen – Super Marketer, Blogger, Mom – a PerkettPR Interview, Part 2

Today we continue our interview with Ilina Ewen, where she takes us beyond her blogging to share her thoughts on everything from big brands and social media to her perspective of the “social media scene” in the Southeast region. She talks a little about her company, iFactor, and how she helps companies define strategies and [...]

Ilina Ewen – Super Marketer, Blogger, Mom – a PerkettPR Interview

Recently PerkettPR had the pleasure of sitting down with Raleigh-based blogger, entrepreneur, mommy, foodie and wife, Ilina Ewen. I met Ilina within only a few weeks of my move to Raleigh, NC. She and I first connected on Twitter (@IlinaP) and then met in person shortly thereafter at a local TweetDiva event – and the [...]

Persuasive Picks for the week of 05/17/10

PR Responsibilities | Selling Social Media Ashley Wirthlin and Frank Strong offer up Part one of a multi-part series on PR responsibilities. This first post dives into the challenges PR firms face when adding social media to their roster of client services. 10 Ways to Improve Your Work-Life Balance Inc.com shares 10 tips for web-workers [...]

Whiny WashPost Reporter Makes His Point: Respect the Genuine Article (Or, Is Gawker Destroying Journalism?)

Okay we’re not Gawker but I couldn’t resist using the headline that Ian Shapira, a reporter for The Washington Post, suggested to them for a story he wrote about how outlets like Gawker are killing journalism. Aptly titled, “The Death of Journalism (Gawker Edition),” Shapira writes about how he was at first elated when Gawker, [...]