Persuasive Picks for the week of 01/18/10

topo5social Small Business Leaders Prefer ‘Passive’ Social Media, For Now
This article by Ben Hanna shares the results of a recent study that revealed small business owners are still slow to engage in more “active” social media resources.

Why All Media Soon Must Be Social
Kirk Cheyfitz, CEO and Chief Editorial Officer of Story Worldwide, suggests that “social media” is not to far away from being plain “media,” and he provides a few excellent stories to strengthen the idea.

Social Media Development — Three Case Studies, Part 1 of 4
Conrad Hall kicks off a four part blog post series that chronicles three bloggers who have been very successful using social media to build their businesses while having their blogs at the center of their strategies.

Reporters and editors increasingly use social media to source, research stories
Freelance writer Helen Leggatt shares some impressive statistics from a recent Cision/George Washington University survey that shows how journalists are migrating to social media at an incredible rate.

Can Domino’s Turn Around Their Cardboard Reputation?
Rohit Bhargava highlights Domino’s recent campaign that spans both traditional and social media spaces, where they have invited (and publically shared) customer criticism – both good and bad.

Persuasive Picks for the week of 12/14/09

Planet Hollywood Resort & Casino: Social Media, FUN and ROI
Marketing Prof’s Community Manager, Beth Harte gives readers a look into social media efforts coming from the Las Vegas strip via her interview with Brandie Feuer, Director of Interactive Marketing for Planet Hollywood Resort & Casino.

9 Tips for Enriching Your Presentations With Social Media
Savvy business professionals looking to create more interactive and attention grabbing presentations will find value with Olivia Mitchell’s tips for engaging audiences with the most popular online social media platforms.

Is Social Media Privacy an Oxymoron?
Erik Qualman from SearchEngineWatch discusses the decision between maintaining personal and business presences on social media platforms. While not a new topic, it certainly warrants revisiting as privacy features on various sites continue to evolve.

10 Tips for Better Business Blogging
New Marketing Lab’s Colin Browning provides details on his 10 tips for better blogging that are part of the presentation he gave at IDC Insights. He includes his presentation materials via Slideshare as well.

Top 10 biggest social media stories of 2009
From Twitter to “Government 2.0,”’s Ronny Kerr chronicles some of the biggest acquisitions, valuations and emerging technologies throughout 2009.

Persuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines and Policies

Hey B2B marketers: It’s okay to have fun!
Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring.

What makes a blog successful?
Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences.

Create social media guidelines to engage your customer
This post from Daniel Burrus on is one in a series containing advice on creating social media guidelines. This pick zeros in on the importance of establishing clear and consistent focus across the company.

A Call for Social Media Guidelines
The topic of social media guidelines continues with this post on – recapping some of the biggest issues facing the health care industry as it attempts to engage in social media.

A Few Guidelines for Drafting Social Media Guidelines
This post from Chris Crum rounds out a trilogy of picks on social media guidelines and features video interviews with Wayne Sutton and Patrick O’Keefe.

Persuasive Picks for the week of 11/02/09

twitter_spam-300x3004 steps to Get Rid of Twitter Spam
If you’re active on Twitter, then no doubt you’ve seen the recent increase of “Twitter spam” coming from hijacked Twitter accounts. Damian Davila Rojas let readers know that Twitter Spam happens when application developers abuse that access that you have granted them to your Twitter account. He also shares 4 simple steps to help protect yourself by auditing the connections to your Twitter account.

What Social Media Monitoring Won’t Get You
Monitoring your brand online and the plethora of tools available to select from are all the rage of late, while Facebook’s popularity as a place for brands to plant their flag has also exploded. This post from Jason Falls reminds us that access to the vital conversation behind Facebook’s “walled garden” are not accessible by social media monitoring tools.

Get Off Your Computer and Become a Better Blogger
Want to become a better blogger? This post from James Chartrand on CopyBlogger provides some great advice on how to do just that, and it starts by stepping away from the keyboard.

9 digital trends to watch in 2010
This fun read from Nuri Djavit  on iMediaConnection shares 9 interesting predictions for digital trends that “could be” in 2010. 

Create a Virtual Office
Last, but certainly not least is this guest post on WomenEntrepreneur by our very own Christine Perkett where she expands on how a virtual workplace can benefit your company.

Persuasive Picks for the week of 08/09/09

EasyBake OvenCooking Social Media with an EasyBake Oven vs. a Viking Range
Chip Griffin from shares an entertaining comparison when getting ready to “cook up” some social media.

CEOs Say: How To Be An Executive Blogger
Good stories and advice for CEOs looking to blog or just to become better bloggers.

10 Ways to Archive Your Tweets
Did you know that your Tweets aren’t really searchable forever? ReadWriteWeb’s Sarah Perez shares 10 ways to back them up.

Five ways to help your CEO embrace social media
A little post from “down-under” that gives some advice on how to get the top brass on board with your social media strategy.

Why Facebook Wants FriendFeed
Om Malik shares his point of view on why Facebook’s acquisition of Friendfeed is not about Twitter but more about Google.