Influencers Who Inspire: Broadcast and Social Media Editor, Lisa van der Pool

This week’s interview in our “Influencers Who Inspire” series is with Lisa van der Pool of the Boston Business Journal. Lisa has been a Broadcast editor and Reporter at the Boston Business Journal since 2005. At the BBJ she covers advertising, small business, legal services, retail and hospitality; and maintains the newspaper’s Twitter account. She [...]

Persuasive Picks for the week of 05/10/09

This week a few of the PerkettPR staffers step up with their own picks of the week. With PR on the Rise, Here’s a Refresher Course in the Basics (picked by Lisa Dilg) Jonah Bloom from AdAge shares this quick PR refresher course for marketers and business owners who still think PR is “dead.” Have [...]

From Fast Company to Boston Business Journal to Mass High Tech to… Peru? “Journalists Are People Too” Continues with Doug Banks

Doug Banks has seen his fair share of PR pitches – having worked at various tech publications over the years. In our continuing effort to help PR executives and journalists better understand each other, we interviewed Doug recently. From cold-weather camping with his children, to keeping the newsroom connected with Mass High Tech’s readers, Doug [...]