Are You Invaluable?

Yesterday’s Boston Globe reported that the jobless plight continues: “5 million Americans have been out of work for more than six months, a record number that forecasts a slow, difficult recovery and a long period of high unemployment, according to Northeastern University’s Center for Labor Market Studies.”
If you are fortunate enough to have a job [...]

Persuasive Picks for the Week of 08/24/09

Twenty-One Top Twitter Tips… from Forbes
Still not convinced of the business value of Twitter? Forbes understands your concern and did some research for you – canvassing scads of businesses and pricey social-networking gurus looking for honest answers on how to make money – if you can make money – with the microblogging service. Their answers [...]

Customer Service Part II – Do Your Customers Hate You?

On Friday we wrote about how customer service still matters. Today’s Boston Globe reiterates the importance of great customer care in a Business Filter blurb titled, “Customers Hate You.”
The Globe pulls a few gems from the recent Marketing Daily study, “America Suffering Customer-Service Meltdown,” indicating, “that about 62 percent of Americans say companies “don’t
care much” [...]

Are We Too Old for Facebook?

We are doing a lot of work on the social networking front here at PerkettPR – training workshops, new hires/social media staff and holding some really valuable analyst and media discussions. We’re following Forrester Research as you know, and their Groundswell activities, as well as watching closely for great examples of business use of social [...]

Another Boom = Another Bust? What do you think?

Sunday’s Boston Globe had an interesting article on the tech industry and its future among the recession fears. One interesting note was how some of the “survivors” have been the what-some-might-consider “less sexy” cousins of all the Internet darlings, “Indeed, the infrastructure and enterprise products scorned by Internet highfliers early in the decade – [...]

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PerkettPR: @tommy_landry good Q! But we thought Internet fame was fame-fame these days. For ex, Tweethearts in @VanityFair, @chrisbrogan @garyvee...
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PerkettPR: Speaking of cool design, if you are interested in it brand &/or renewable energy, check out what client @cmntweets did: http://bit.ly/biyDgQ
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PerkettPR: Don't let the headline fool you, this is cool, creative stuff. http://bit.ly/ayAdvm #design #nyc #restaurant
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