Customer Service Part II - Do Your Customers Hate You?

On Friday we wrote about how customer service still matters. Today’s Boston Globe reiterates the importance of great customer care in a Business Filter blurb titled, “Customers Hate You.”
The Globe pulls a few gems from the recent Marketing Daily study, “America Suffering Customer-Service Meltdown,” indicating, “that about 62 percent of Americans say companies “don’t
care much” [...]

Are We Too Old for Facebook?

We are doing a lot of work on the social networking front here at PerkettPR - training workshops, new hires/social media staff and holding some really valuable analyst and media discussions. We’re following Forrester Research as you know, and their Groundswell activities, as well as watching closely for great examples of business use of social [...]

Another Boom = Another Bust? What do you think?

Sunday’s Boston Globe had an interesting article on the tech industry and its future among the recession fears. One interesting note was how some of the “survivors” have been the what-some-might-consider “less sexy” cousins of all the Internet darlings, “Indeed, the infrastructure and enterprise products scorned by Internet highfliers early in the decade - [...]