Persuasive Picks for the week of 04/19/10

prwire_iphone PR Newswire Launches App for iPhone, iPod Touch
PR Newswire announces the launch of their new iPhone app that allows easy access to their enormous database of press releases and multimedia content. The app also allows users to share the content back out via email, Facebook, LinkedIn an Twitter.

Twitter kicks off Promoted Tweets
Dianna Dilworth from DMNews explains Twitter’s recent rollout of their Promoted Tweets service and includes some examples of how brands have started using it.

Creating a Social Media Analytics Action Plan – Part 1: Defining KPIs
A 2009 Bazaarvoice survey that revealed (on average) how businesses have no idea what their social media ROI is. Taylor Pratt from Raven Internet Marketing Tools expands on the results and provides tips on defining KPI (Key Performance Indicators) in this first post of his new Analytics series

How to be a PR rock star in a social media world: The changing face of public relations
Rich Brooks from Flyte New Media recently asked his LinkedIn community the following question: “The role of PR is changing, and I’m curious to know what do you need to do to be appreciated at your job? What are the expectations, what new roles do you have, and how do you look like a hero to your boss at the end of the day and year?” He shares some of the interesting responses via this post.

Social Media Turns Tiny Mistakes Into Big Headaches for Delta Airlines
BNET’s travel industry blogger, Brett Snyder shares the account of Delta Airlines most recent online media blunder that clearly shows the importance of paying attention to every detail when it comes to your brand’s online presence. Someone is always watching.

Persuasive Picks for the week of 10/19/09

No Kidding
I’ll start the picks off with some humor via Scott Monty’s revisit to a post he did a year ago, askingHow many social media experts does it take to change a lightbulb?” I think you’ll enjoy the creative answers he received.

Ways to Be Human at a Distance
Chris Brogan reminds readers of the importance of showing the human side of your business when engaging your online communities. Lots of great tips here along with many additional bits in the comments.

When social media attacks: learn from others’ mistakes
Henry Elliss from the econsultancy.com blog shares five great real-world examples of how companies have made mistakes in handling their brands online.

4 Lies about social media
Penelope Trunk sheds some light on four common lies that many people wrongly believe about social media. We’re fond of correcting beliefs about all of them, but especially #4: “Social media is no place for business.” (Still don’t believe it? Let’s talk – we can help you understand why it is and what ROI you can receive.)

10 Proven Applications For Social Media
No, Adam Singer from the TopRank’s Online Marketing blog isn’t running through a list of tools to start using, but rather a more helpful list of business objectives to which social media can be applied. Read on for inspiration.

How do brands reach you?

While Twitter and other social media communities continue to gain popularity, we’re curious how you’re interacting with brands. Will you follow brands you don’t know or do you only follow brands that you already use and are familiar with? If you follow a brand are you more likely to purchase from them?

Moreover, we’re curious if interacting with brands on sites like Twitter convince you to purchase from them? No doubt such interactions help brands increase awareness – but what holds more weight – a brand interacting with you on Twitter or a consumer-peer blogging about the brand? For example, if a company has a product/service that you like but that isn’t top-of-mind with you, what would be more effective at not only catching your attention, but getting your business (i.e., begin using the product/service)?

Please take our survey or leave a comment – we’re curious. Thanks in advance!