Considering a career in PR? Tell your story for a chance to win

VideoInterviewCalling all future PR pros! Test your storytelling chops in a new video contest called, “Take Flight with PR,” launched this week by the Council of Public Relations Firms (Council), our industry’s trade association.

Contestants are invited to choose an interest, idea or passion they have, showing in their videos how a career in public relations would enable them to bring their dream to life. In particular, the Council is searching for the best video that most persuasively, and creatively, finishes this sentence:

“A Career in PR is an opportunity for me to: _______________.”

The contest is aimed at showcasing the multitude of careers possible at public relations firms, including career paths in brand marketing, public advocacy, video production, design, and more.

Submissions are being accepted from now until June 28, and then crowd-sourced voting will determine nine finalists, plus one “critic’s choice,” who will advance to the final round to be judged by a panel of PR pros.

Prizes will include a $2,500 cash prize, an expense paid trip to New York City for the winning video’s premiere at the Council’s Oct. 23 member dinner and online visibility on prfirms.org.

“It is critically important that we as an industry continue to educate the next generation of PR practitioners about the many career opportunities that exist in our business,” said Kathy Cripps, president of the Council of Public Relations Firms. “When it comes to finding the best people, we can’t be complacent. We need cutting-edge talent across disciplines to push our industry to new heights. We hope this video contest showcases both memorable creativity and great future PR talent.”

Jumpin’ on the Sex and the City 2 ‘Brand’ Wagon

Unless you live under a rock, I am sure that by now you are very, or depending on who’s reading this, painfully, aware that Sex and the City 2 hits theaters nation-wide today.

It’s virtually impossible not to know that this movie is out in theaters as you’ve probably seen the overly-hyped movie trailer, one too many “SJP” interviews or read a barrage of articles on “How to get Carrie’s six-digit look for less.” Marketing and promotional campaigns tied to movies aren’t new they just continue to get bigger and broader with the impact of product placements and social media. With its fashion-forward audience it’s not at all surprising that the SATC2 marketing engine is in overdrive – but what is surprising is how many different types of consumer brands are capitalizing on what one LA Times reporter has described as “not just a movie…(but)… a lifestyle,…”

I can’t think of another franchise that has sparked as many give-aways, makeovers, and vacation sweepstakes. It feels like every time I turn around, another, and, in some instances, unexpected industry is jumping on the SATC2 ‘brand’ wagon.

Of course the obvious players, retail brands like Macys and high-end fashion publications like Vogue, would be missing the boat if they didn’t create buzz around such a fashion-forward experience. It’s also understandable to see the hospitality industry getting in on a piece of the action by offering high-end New York City SATC2 weekend getaway packages . It fits with the movie’s backdrop and isn’t that much of a stretch. But when brands like HP, hype their “2010 Spring Collection” with their SATC2 Sweepstakes and Lipton Ice Tea promotes a “Manhattan Makeover” I think it only further reinforces, what many already know, that women ages 30-45 have some serious buying power, or as my husband says we are “a marketers dream.” After seeing the brand campaigns launched over these last couple of weeks I wouldn’t be surprised if Black & Decker were to launch a SATC2 sweepstakes featuring its 12-Volt Variable Speed Cordless Drill, I’d be lying if I said I wouldn’t at least check out the prize package. Are you paying attention Black & Decker??

What do you think about unexpected brands coming up with creative ways to get in front of this powerful demographic? Talk amongst yourselves, while I get back to completing all my SATC2 sweepstake forms!