Keeping up with the Kardashian Brand

Kardashian. Even if you don’t want to, you know the name. You may watch the slew of reality television shows associated with the name (Keeping Up with the Kardashians, Kourtney & Kim Kardashian Take New York, Khloe & Lamar). Or perhaps you shop at Dash (the Kardashian boutique) or Sears (the Kardashian Kollection clothing line). [...]

“New Marketing” and “Social PR” are Simple. Talk With Me.

I constantly see chatter, blogs, articles and tweets out there about “New marketing” and “How PR works – or if it’s even necessary” now that social media is so mainstream, easy and accessible. Oy, I am so tired of the misconceptions that social media has somehow replaced these important roles in business. But I’m even [...]

Who Owns Your Brand?

Right now we are participating in a Twebinar (think Webinar + Twitter) hosted by Chris Brogan and Radian 6 on the topic of “Who Owns the Brand?” Do companies own their brand or do the customers own the brand? There are a lot of differing opinions on the subject. I believe companies own the brand [...]