SXSWi 2011: Save the Sessions

Over the last couple of years, we’ve sent one or two PerkettPR representatives to the infamous SXSWi conference, but I had never personally attended for various reasons. This year I decided to take the plunge, after a lot of my industry colleagues in Boston assured me that although they, too, were skeptical in the past, [...]

PR Pitching PR – an Influencer Twilight Zone

In July I gave a presentation at T3PR titled, “Driving your online footprint: PR experts as influencers.” My focus was on how a new breed of PR experts have fast become influencers in their own right through the power of social media and personal brand building: why it matters, how it’s indicative of our changing [...]