Persuasive Picks for the week of 03/29/09

Engage different consumers in different ways – why segmentation is key
The FreshNetworks blog recaps Conny Kalcher’s presentation from the Marketing 2.0 conference on how LEGO segments consumer persona types to maximize their social media efforts.
Top 10 Reasons Your Company Should Not Tweet
Even though Twitter has received a lot of buzz in the mainstream media lately, [...]