The 10 Rock Solid Elements of Effective Online Marketing
Snag this free PDF written by Copyblogger founder Brian Clark, and find out more about the importance of building online authority.

Social Media Marketing Spend to Hit $3.1 Billion by 2014
Forrester‘s new Interactive Marketing Forecast for the next five years shows healthy growth that will out-pace email and mobile, but naturally, still won’t top traditional ad spends.

Time to Replace your Online News Room with Facebook!
The term “online newsroom” was all the buzz a year or two ago. Paul Dunay argues in favor of ditching a home-grown news room to go with Facebook pages, as a free alternative with better exposure. Read his post on MPDailyFix.com

Community Netiquette: How to Avoid Stepping on Virtual Toes
Community Guy Jake McKee shares some of the basics for proper conduct in online communities – especially when representing your company.

Nike Censors LeBron James Dunk Incident; Creates Needless PR Fiasco
Nike takes the heat as they learn a lesson about transparency – the hard way.

Blogging Truth: No One Likes Your CEO
Lisa Barone from Outspoken Media serves up this fun and entertaining post about why your company’s CEO might not be the best person to write the corporate blog.

Since When Are Blogs Not Social Media?
Brian Clark from Copyblogger reminds us that the blogs were the original form of social media and still hold tremendous value in your social media strategy.

Life after 80, or what World of Warcraft can teach you about marketing mastery
Christoper S. Penn channels your “inner-gamer” with this fun look at how World of Warcraft compares to marketing strategy.

How P.F. Chang’s Uses Twitter to Be Awesome
Word of Mouth Marketer, Andy Sernovitz shares this inspiring interview that she shot with Kelly Morehead of the restaurant chain P.F. Changs. Their innovative use of Twitter is a story that B2Cs’ can learn from.

A Successful MySpace Social Media Campaign
While not all businesses will find MySpace to be suitable platform for their Social Media campaigns, those who might will find inspiration in this post on the Social Media Optimization blog. It details the success that Disney had during its recent campaign to promote its “Step Up” movie franchise.

15 Reasons Why Blogging Matters More Than Ever
If Mitch Joel’s Six Pixels of Separation Blog and Podcast aren’t on the top of your reading and listening lists each week, then you should take some time to work them to the top of your list. This week he touches upon why blogging still matters. While its a topic that has been beaten to death on hundreds of blogs already, Mitch’s points are all very relevant and are presented in a thoughtful way that keep the material fresh.

The Ready, Fire, Aim, Reload Strategy for Social Media Success
Brian Clark from Copyblogger touches upon a new a new style of thinking that should be understood when adapting to the process of creating content for your site’s visitors.

Case Study: Dissecting the Dell Regeneration Graffiti Facebook Campaign
Forrester’s Jeremiah Owyang analyzes Dell’s recent Regeneration Graffiti campaign on Facebook and shows that sometimes letting go and letting the community drive the “campaign bus” can yield very positive results.

The Beauty, Secrets and Utility of Twitter for Business
Social Media Strategy Consultant, B.L Ochman shares her experiences and love for Twitter and how it fits into her daily ritual as a favorite business tool.

Turning radicals into revolutionaries: the key to kick-starting your social strategy
More good nuggets from the Forrester camp this week with this post by Charlene Li who taps more content from her upcoming book Groundswell. This time Charlene speaks towards harnessing the power of your most passionate employees to lead the charge in engaging your customers online.