Beating a Dead Social Media Horse

I’ve been suffering a bit of blogger’s block lately – finding a motivational topic difficult to come by and even harder, something everyone’s not already talking about. So I reached out to my Twitter community and asked for ideas. I received some interesting feedback but one that caught me by surprise was from @Britrock, who [...]

Tom Foremski Takes a Closer Look at the Changing PR Industry

A while ago we wrote a post asking readers what they thought the PR industry could be doing better. I’ll be honest, I was a little dissapointed with the return – only a few readers commented. So I’m hoping now that Tom Foremski – veteran business journalist, author of Silicon Valley Watcher and host of [...]

Your Turn: What Can We Do Better in Public Relations?

Jeremiah Owyang’s recent Tweet about a question he was asked during a briefing – “What can we do better?” – made me think this is a question we should be asking the industry more often. Of course, we have regular discussions with our clients about what we, as an agency, can be doing better. But [...]

Valuable Content, Not Numbers, is What Really Matters in Social Media for Business

This morning I received a promotional email from a company that began with this line, “With over 1,700 followers on Twitter, [Company] is fast becoming a top industry resource…” That statement fires me up for a few reasons: 1) Why do 1700 followers on Twitter make you an industry resource? 2) Who are the 1700 [...]

Uncertainty Equals Opportunity for New Leaders

With the frightening economy, massive layoffs and a new focus on personal branding, employers need to work harder than ever to keep employees motivated and working together. Leading teams in a time when uncertainty abounds is not an easy task. Yesterday in our staff meeting, I shared this sentiment – we’ll continue to be successful [...]

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