Persuasive Picks for the week of 07/27/09

Three Instantly Effective Social Media Strategies
Alexandra Samuel, CEO of Social Signal, outlines three great options for building a robust social media presence, regardless of budget. Her article in BusinessWeek suggest companies use simple and quick innovations, building on existing tools and established best practices.
Facebook and MySpace: Beware Of The Mommy Bloggers
Mediapost’s Catharine. P Taylor [...]

BusinessWeek says smart companies are using Twitter and Facebook—are you? We can help.

I am honored to be featured again in BusinessWeek as one of 50 CEOs Who Twitter, as a part of a larger story on social media. As I was just discussing the growth of interest in social media campaigns this morning with the PerkettPR crew, this is a timely article. We continue to receive incoming [...]

Persuasive Picks for the week of 02/16/09

Jeff Glasson is on vacation this week so I’m throwing up what caught my eye for this week’s Picks.
Debunking Six Social Media Myths – B.L. Ochman of BusinessWeek claims that resistance to social media is futile, and that “If your business isn’t putting itself out there, it ought to be.” This post covers many myths [...]

The Corporate Twitter Discussion Continues at BusinessWeek

On April 3 I wrote a post asking the community for opinions on corporations establishing a Twitter presence. We have been pleasantly surprised at the continued reactions and comments to this post and we have learned about some really cool trials taking place within the community. A good deal of folks – including some from [...]

PerkettPR TechCrunch Party Report; July 27, 2007 at August Capital

It was a wild and wonderful time at the TechCrunch Party 9 on Friday. Thanks to the gorgeous hot weather in the early hours of the party, the PerkettPR-sponsored margarita booth had a continual flow of Silicon Valley’s “hottest” lining up to get some relief with our frosty beverages. Here’s a recap of our collective [...]

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