CEOs Say: How To Be An Executive Blogger
Good stories and advice for CEOs looking to blog or just to become better bloggers.

10 Ways to Archive Your Tweets
Did you know that your Tweets aren’t really searchable forever? ReadWriteWeb’s Sarah Perez shares 10 ways to back them up.

Five ways to help your CEO embrace social media
A little post from “down-under” that gives some advice on how to get the top brass on board with your social media strategy.

Why Facebook Wants FriendFeed
Om Malik shares his point of view on why Facebook’s acquisition of Friendfeed is not about Twitter but more about Google.

Nike Censors LeBron James Dunk Incident; Creates Needless PR Fiasco
Nike takes the heat as they learn a lesson about transparency – the hard way.

Blogging Truth: No One Likes Your CEO
Lisa Barone from Outspoken Media serves up this fun and entertaining post about why your company’s CEO might not be the best person to write the corporate blog.

Since When Are Blogs Not Social Media?
Brian Clark from Copyblogger reminds us that the blogs were the original form of social media and still hold tremendous value in your social media strategy.

Life after 80, or what World of Warcraft can teach you about marketing mastery
Christoper S. Penn channels your “inner-gamer” with this fun look at how World of Warcraft compares to marketing strategy.

How P.F. Chang’s Uses Twitter to Be Awesome
Word of Mouth Marketer, Andy Sernovitz shares this inspiring interview that she shot with Kelly Morehead of the restaurant chain P.F. Changs. Their innovative use of Twitter is a story that B2Cs’ can learn from.

That being said, so many of the brands that we speak with have no idea where to begin. They still aren’t convinced or sure of the value of “social media” and they want to approach it with kid gloves. They are worried about time, resources, control and execution. And we understand why – we’ve been there! We’ve also helped a lot of companies come from that place and embrace the opportunities of becoming a “social company.” And we love doing it because as you can see, we’re heavily involved in social media ourselves. We believe in it, we appreciate and understand it, and we continually see value and results from it.

Social Media U

To share our enthusiasm, we’re pleased to announce a new program designed to help companies in any industry understand and embrace social media for business. Our “Social Media U” offering was born out of the interest and feedback we’ve received for speaking on social media for business and social media for communicators. Sharing our best practices, experience and insights, Social Media U will help any executive make sense of the noise and clarify just what types of social strategies can work for your business. While articles like BusinessWeek’s are helpful, many executives need more than a DIY guide. And as the CEO of Forrester Research, George Colony, recently wrote, “You can’t understand Twitter, Facebook, or blogging by reading an article in a magazine or a report from your CMO. Sure, they can tell you what they are, but you won’t be able to truly understand how they could change your business unless you actually use them.”

That’s where we can help.

Quick facts about PerkettPR’s Social Media U:

• Social Media U is an affordable, intensive half or full day workshop
• While we prefer to meet face-to-face, we can (and have successfully done so) execute the workshop via web conference
• We offer three levels of engagement to choose from – based on your knowledge level and needs
• We’ll teach you what social media is and how to engage and embrace it for your business
• Appropriate for any business that wants to understand social media, the potential value to their business, how to get started and how to maintain effective social strategies

What you’ll learn:

• From the C-Suite to the front desk – why social media strategies involve everyone at your company
• Why Facebook isn’t just for keeping up with friends and family, LinkedIn is so much more than a rolodex and how Twitter benefits your brand
• How to effectively  monitor and respond in social media communities such as Twitter, LinkedIn, Facebook, Yahoo! Answers and more
• Which blogs matter to you and how to participate in the blogosphere even if you don’t have your own
• How to easily create content for your blog, website and customer communications
• Effective and realistic strategies for engaging customers, prospects and partners: from blog posts to video, Twitter to microsites
• How to trust the community and build positive relationships for your company

Why we’re qualified

• We’ve been integrating social media into PR campaigns for years now and have been recognized as one of a handful of PR firms leading the charge (many call it PR 2.0)
• As senior PR professionals, we understand communications and the larger picture of how it must all come back to your company’s business goals – read here about why we think this matters
• We’re heavily involved in social media for our own business
• We’ve trained clients in many industries and of many sizes – from SMBs to public companies; fashion to technology – on effective social media strategies
• We’ve presented strategies at numerous conferences for thousands of executives

For more information please email SMU[at]perkettpr.com – or call me personally: 781.834.5852.