2010

How the Fortune 500 Uses Social MediaEntrepreneur magazine columnist & contributing writer, Mikal E. Belicove highlights the results of a recent report on social from the Center for Marketing Research at the University of Massachusetts DartmouthThe Real Power of Inbound MarketingJay Ehret from The Marketing Spot gives a brief breakdown of Inbound Marketing and shares [...]

Persuasive Picks for the week of 03/08/10

Social Media Lessons from the Big Brands: Intuit EditionWhile most big brands are still just experimenting with social media, some have jumped in with both feet and are finding success. This post from Chris Crum explores how tax and financial software giant Inuit has integrated social media strategies into many facets of their business. 18 [...]

Persuasive Picks for the week of 02/22/10

Any Way It’s Sliced, Appeal of Social Media Grows The integration of social media into marketing strategies continues to march into the mainstream, and this NY Times post provides many examples of big brands that are embracing social media as part of their current campaigns. 9 things I’ll never do again with social media The [...]

Persuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines and Policies

Hey B2B marketers: It’s okay to have fun! Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring. What makes a blog successful? Brazen Careerist, Penelope Trunk shares stories of blogging success straight from her own experiences. Create social media guidelines to [...]