Brand Loyalty, Apologies, Best Buy and More

I like positive customer experiences, but who doesn’t? It’s nice when a brand or company understands you and your needs. It’s refreshing when that same brand or company takes it a step further and reaches out to you—engages you. Simply put—it makes you feel valuable. And with the advent of social media, it’s a no-brainer [...]

Seeking PR Influence? Read. Share. Think. And Make Your Own Rules.

This past week I participated in our Founder, Christine Perkett’s (@missusP) ReadyTalk (@RTWebSem) webinar titled “PR Experts as Influencers: How social media has changed the PR landscape forever – and what it means for you.” She discussed the importance of PR professionals using their connections, relationships and influences to help positively influence others or drive [...]

The Art of Listening in Client Service

At the risk of stereotyping myself, and my peers, it seems to me that most PR personalities are talkers, spinners and strategists, but rarely are they quiet listeners or observers. This observation is based on my own experience in PR over the last decade or so. I also speak from that rare position of listener. [...]

Help for those “Vote for my SXSWi Panel” headaches

If you’re in technology, business or entertainment (music, film), you’ve certainly been exposed by now to a steady stream of “Vote for my SXSW panel” messages, blog posts and Tweets. With thousands of entries, not only is the noise deafening from your social buddies, but the time it takes to truly read the panels and [...]

Actually, Pay Attention To That (Wo)man Behind the Curtain

Last week Hubspot – via Twitter Grader – highlighted the The 100 Most Powerful Women On Twitter which included a lot of influential and interesting women I expected to see there, such as Ann Handley, Jennifer Leggio, Beth Kanter, and Charlene Li, and a few surprises that I wouldn’t have readily thought of, but are [...]

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