Persuasive Picks for the week of 07/26/10

5 Reasons Why Ford Continues to Kick Butt
Ford created a good amount of social buzz this week with the unveiling of their all new 2011 Explorer. This Clickz.com post from Liana Evans provides insight that brands can learn from on why Ford continues to succeed in the social space.

Forrester Recommends Caution with LBS
Mike Schneider challenges Forrester‘s stance on Location Based Services they published in a recent report, and he provides an alternate point of view that should definitely be considered.

B-Schools All A-Twitter Over Social Media
Brace youself for a new wave of Social Media experts. This Bloomberg Business post from Sommer Saadi explores the new trend where business schools are starting to offer MBA courses on Internet Marketing and Social Media Strategy.

Altimeter Report Provides Facebook Page Guidelines, Benchmarks
Dave Fleet provides a brief overview and commentary on the Altimeter Group’s free report entitled The 8 Success Criteria for Facebook Page Marketing.

To Block or Not to Block Facebook and Social Media in the Workplace
Klint Finley shares highlights from Cisco’s Mid-Year Security Report that recommends “better security education and social media policies in the work place instead of technical restrictions” based on its findings on end-users accessing social media tools at work.

Persuasive Picks for the week of 12/07/09

Cisco: Social Media Newest Playground for Cybercriminals
The rise in social media’s popularity is creating a whole new online playground for cyber-criminals. Highlights from Cisco’s latest security report on the subject are featured in this post from CNN Money.

Someone mocking you on Twitter? Here are 5 steps you can take to minimize the damage
The ability to create a Twitter account in order to impersonate someone else is trivial. It happens all the time to both celebrities and major brands. But, what if it happens to you? This PR Junkie post by Michael Sebastian on Ragan.com gives some advice on how to extinguish a Twitter antagonist.

What the Zhu Zhu Pet Issue Teaches Us About Crisis Communications
At first glance, this week’s news that one of the hottest Christmas presents of the year might contain small amounts of dangerous chemicals seems to be a potential PR nightmare. Joe Ciarallo from PRNewser explains how it was more like a test in crisis communications.

Social Middleware to Block Social Networking On-the-job!
Employees of Enterprise organizations who are still having a tough time obtaining social media “buy-in” might find themselves hitting a brick wall in 2010 with the invention of “social middleware.”

Why B2B publishers can no longer shun digital
Underscore Marketing President, Tom Hespos share his take on why B2B organizations can no longer avoid the digital space.