A Busy Week – Heading to College, Making Moola and Hosting a TechCrunch Martini Lounge

This week is shaping up to be very busy and exciting for the staff at PerkettPR. Not only are we finalizing our sponsorship presence for TechCrunch MeetUp Boston this Friday, but we are also launching two new clients at the event and promoting CollegeWeekLive – taking place this Tuesday and Wednesday, November 13 and 14. [...]

PRWeek Echoes our Earlier Sentiments on Niche Social Networks

PRWeek just posted a story about our client Sermo’s deal with Pfizer, and how it might impact the model for the social network business. Author Marc Longpre also has some interesting thoughts around the revenue models – echoing our blog post earlier this week about niche social networking sites and their strong potential for bringing [...]

Tech-Savvy High School Students and Universities Connect at CollegeWeekLive

Today’s high school students have grown up online. The Facebook/MySpace/YouTube generation now has another new online destination: their future college. We’re not talking about attending college – no one wants to miss the real thing – but rather, maximizing their time and budgets to meet with a myriad of colleges across the country before choosing [...]

Social Networking Grows Up; Pfizer Recognizes Real Impact & Potential

We are extremely excited about an announcement today from our client Sermo, a networking community site for medical doctors. Their relationship with Pfizer Inc. indicates the continued evolution of real business value coming out of the social networking and Web 2.0 phenomenon. Sermo and Pfizer have partnered to bring new value and better results to [...]

Constant Contact’s IPO

Congratulations to our client Constant Contact on its initial public offering. As of Wednesday, shares began trading on the Nasdaq under the trading symbol “CTCT.” Constant Contact has met success by keeping a laser focus on a few simple guiding principles: outstanding customer support and easy one-to-many communications. The company’s [...]

« go back — keep looking »