How to be a Good PR Client

In the client/service business, there’s always a lot of discussion about how the vendor can treat the client well, what constitutes good client service and how to yield valuable results. But it’s also important to think about what it takes to be a good client – like any relationship, it takes two. As the economy [...]

Client Service – Deliver What They Don’t Know They Want

The other day one of our clients asked us for something that was relatively easy to do – something that we could have handled with a quick email response without even knowing why the client needed the information. But I tend to be nosey, so I asked. The client contact needed the information to share [...]

The Art of Listening in Client Service

At the risk of stereotyping myself, and my peers, it seems to me that most PR personalities are talkers, spinners and strategists, but rarely are they quiet listeners or observers. This observation is based on my own experience in PR over the last decade or so. I also speak from that rare position of listener. [...]

Are You Invaluable?

Yesterday’s Boston Globe reported that the jobless plight continues: “5 million Americans have been out of work for more than six months, a record number that forecasts a slow, difficult recovery and a long period of high unemployment, according to Northeastern University’s Center for Labor Market Studies.” If you are fortunate enough to have a [...]

PR Agencies Should Not Have to “Return” to Client Service in a Down Economy

We’re excited and proud to welcome our two newest clients – Contactual and Litle & Co. We’re particularly proud of this announcement not only because it caps off another year of growth for us, but because Contactual’s CMO, Karen Leavitt, has returned to PerkettPR for the third time in her career. There is no better [...]