Persuasive Picks for the week of 11/09/09

Coping With Social Media Burnout
Have you reached the point of social media burnout? For some, committing to and keeping up with, social media engagement can be overwhelming. CIO.com’s Kristin Burnham contributes this guest post on the topic to the San Francisco Chronicle.
Study: Social Media, Mobile Set to Impact Holidays in Big Way
Retailers might get a [...]

Persuasive Picks for the week of 10/26/09

Top 13 Guidelines for Commenting on Blog Posts
Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert in your field. B.L Ochman shares 13 tips and best practices for commenting on blogs.
Customer Data via Twitter
Adam T. Sutton from [...]

Valuable Content, Not Numbers, is What Really Matters in Social Media for Business

This morning I received a promotional email from a company that began with this line, “With over 1,700 followers on Twitter, [Company] is fast becoming a top industry resource…”
That statement fires me up for a few reasons:
1) Why do 1700 followers on Twitter make you an industry resource?
2) Who are the 1700 followers and why [...]

Corporate Twitter Entities – Yay or Nay?

There have been some interesting discussions lately – both online and off – around the business value of Twitter. As part of those discussions, we’ve noticed some varying opinions on whether or not corporations should establish their own entity on this rapidly-growing micro-blogging community.
When we first established @PerkettPR, we were immediately called out (coincidentally [...]