Interview with Steve Strauss

We took a few minutes to sit down with one of our favorite journalists, Steve Strauss from USAToday. Steve, who is often called “the country’s leading small business expert,” is a lawyer, author, and USATODAY.com columnist. His latest book is the Small Business Bible. Steve is also a speaker in high demand who has spoken [...]

Persuasive Picks for the week of 10/11/10

How to Integrate Video Into Your Social Media MarketingThe latest episode of Social Media Examiner TV hosted by Mari Smith features a plethora of basic information on getting started with mixing video into your social content offerings. Watch the episode below, but be sure to make the jump over to the site for links to [...]

Persuasive Picks for the week of 11/09/09

Coping With Social Media Burnout Have you reached the point of social media burnout? For some, committing to and keeping up with, social media engagement can be overwhelming. CIO.com’s Kristin Burnham contributes this guest post on the topic to the San Francisco Chronicle. Study: Social Media, Mobile Set to Impact Holidays in Big Way Retailers [...]

Persuasive Picks for the week of 10/26/09

Top 13 Guidelines for Commenting on Blog Posts Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert in your field. B.L Ochman shares 13 tips and best practices for commenting on blogs. Customer Data via Twitter Adam [...]

Valuable Content, Not Numbers, is What Really Matters in Social Media for Business

This morning I received a promotional email from a company that began with this line, “With over 1,700 followers on Twitter, [Company] is fast becoming a top industry resource…” That statement fires me up for a few reasons: 1) Why do 1700 followers on Twitter make you an industry resource? 2) Who are the 1700 [...]

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