In a bold article called “Can PR Firms Lead Brand-Building? These CMOs Are Unconvinced“, a survey suggests that PR firms stick to what they are successful at – traditional PR. This new joint research study from the PR Council and ANA is particularly interesting as it only polled a small number of participants.
When I started PerkettPR over a decade ago, I knew I wanted to do something different. My goal was to build a new kind of PR firm that focused on superior client service through senior-level talent. I didn’t think much about my IT innovation in building a virtual infrastructure – I just wanted to offer an excellent and productive work environment for employees throughout the nation. And I wanted to ensure that, just like their office counterparts, they had everything they needed to be successful in their day to day work.
I’ve always been driven to go beyond the norm and it’s no different for me in business. Just as everyone else is learning something, I want to be moving on to the next big thing. It’s that kind of initiative that led me to build not only an innovative PR agency – but an innovative business. When we started our agency in 1998, virtual workers were still viewed with a skeptical eye, green was just a Crayola color (#21) and SaaS (known as “on-demand” at the time) was something only a few companies (including our clients) were aware of. So it was an honor to have the last decade of our work at PerkettPR – encompassing all three of those elements – turned into an independent report from Forrester Research Inc.
You can download the entire case study (registration or login required), learn how Forrester can assist in developing virtual and remote workers, and learn how PerkettPR leverages a “golden image” standard – including remote support technologies, robust storage capabilities, collaboration tools, and being proactive about green IT initiatives.
As a virtual organization, we have worked very hard to establish a specific culture (one that is clear to both our geographically-diverse employees, and to our clients who know that good teams matter in PR) – as well as a technically-savvy organization that constantly discovers and implements the best new technologies to keep our workforce productive. Thanks very much to Forrester analysts Chris Silva and Doug Washburn for taking a closer look. I hope readers will find the study helpful and informative.