Community Managers Must Deliver ROI: Commandments For Surviving a Recession
Jeremiah Owyang provides sound advice to Community Managers on how to step up their game, provide continuing value and (most importantly) help keep their jobs in these tough economic times.

Are we really ready to move beyond Social Media 101?
Many of us in the PR and Marketing space have been teaching the basics of Social Media for quote some time now. Some might think its time to elevate those teachings to the next level. However, LiveWorld’s social media evangelist Bryan Person shares some incite in this MediaBullseye.com guest post on why that’s not the case and advises those who teach to “keep beating the drum.”

How Lisa Genova used social media to turn a self-published book into a NY Times bestseller
Best selling author David Meerman Scott shares an abbreviated version of fellow writer Lisa Genova’s success in using social media to propel the promotion of her book “Still Alice” all the way to the top of the charts. Her complete success story and many others can be found in David’s latest book entitled “World Wide Rave.”

Podcasters report their top 3 podcasting tips (Part 1 & Part 2)
Marketing consultant Devon Dudgeon shares TONS of podcasting tips in this two part post. The tips were submitted by seasoned podcast veterans around the globe and are aimed at those who have been thinking about getting there own podcast off the ground.

Why blogs matter
“Q: Who reads blogs? A: Journalists”; Shannon Paul delivers another thought provoking post that shows why blogs might just be the ultimate tool in your social media arsenal.

Image Credit (sans modifications): Jade Gordon

Online Reputation Management Done Right: What CEOs Can Learn From Hulu’s Jason Kilar
Marjorie Kase from Markyr Media chronicles how Hulu CEO Jason Kilar made the right moves in responding to the online backlash of an abrupt and unannounced change in Hulu programming.

How Not to be a Key Online Influencer
There is certainly no shortage of posts on the web about all the “right” ways to use Twitter as a communications tool. David Henderson shares an eye-opening story of one bad judgment “Tweet” and the importance of thinking before you type in the social media space.

A Crash Course in Comments
Chris Brogan shares 15 tips on improving blog comment interaction with your reading community.

Community building: Getting members active and addicted
Martin Reed from the CommunitySpark blog presents the 10th entry in his series of posts on developing a new online community from scratch. Be sure to go back and check out the previous posts in the series for more excellent advice.

Tech PR in Troubled Times
This pick actually came out last week, but definitely falls into the “must mention” category. Robert Scoble interviews Joshua Reynolds of Hill and Knowlton’s global technology practice and gets his take on the Tech PR landscape in the middle of the current economy.

A List of Social Media Marketing Examples
Peter Kim launched an extremely valuable list of brands that are currently using social media. He invites readers to contribute to this ongoing list via the comments section where he’ll integrate submissions into the main post on a periodic basis.

Making the case for social media in PR
Shannon Paul knocks another one out of the park with this great post on stepping back from the hype of social media tools and getting back to basic communication.

Social Punishment: The “Bozo” Feature
Every once in a while Community Managers need to deal with “troublemakers” within their online communities. Jeremiah Owyang approaches the subject by suggesting the “Bozo” feature as potential solution. Be sure to dive into the comments section for a good discussion on the topic.

A fresh take on the browser
One of the most blogged about topics this week was the release of Chrome, Google’s new web browser. This post on the Google blog started the avalanche. Continue the reading from these Techmeme links.

Before Consistency in Social Media Marketing
Bryan Eisenberg from the FutureNow blog contributes his Social Media Marketing best practices to Mitch Joel’s writing project – in the form of transparency, being social and communicating values. Make the jump to read more!

Three tips for “company blogging”
Google’s Matt Cutts shares three tips for those who blog for their company. Be sure to read through the 60+ comments for additional tips and points of view.

Community Manager Salary Report
Community Strategist Connie Bensen has touched on the subject of Community Manager salaries for almost a year now. This post is her latest entry on the subject and is a great starting point for companies looking to fill such a role in their organization.

Use Ning to Build a Community Around Your Personal Brand
Personal Branding expert Dan Schawbel expands on the power of using Ning to build an online community around your personal brand – and backs it up by highlighting two “big name personal brands” who are doing it successfully.