Persuasive Picks for the week of 09/01/08

Podcasting dead or alive? TrendsSpotting marketing indicators
Taly Weiss from Trendspotting.com dives head first into a well researched post about podcasting trends and whether podcasts still provide value as a new media tool.
A List of Social Media Marketing Examples
Peter Kim launched an extremely valuable list of brands that are currently using social media. He invites readers [...]

Persuasive Picks for the week of 07/21/08

Full Text Of AOL Email: XDrive, AOL Pictures, MyMobile And Bluestring To Shut Down
Assets at AOL continue to crumble with the announcement of four product cuts following the recent coverage of cuts across cuts with their blogging properties their blogging properties. Mike Arrington shares the full text of the official email from AOL EVP Kevin [...]

How to Build a Killer Social Network: Takeaway

Last night, several of us from PerkettPR attended the AMA Boston meeting at the Exchange Conference Center. The sold-out event featured a keynote and panel entitled “How to Build a Killer Social Network: Understanding and Optimizing Social Media.”
John Moore, Senior Vice President and Director of Ideas and Innovation at Mullen Media Hub, got the evening [...]

Persuasive Picks for the week of 07/07/08

Is teaching older workers a productivity drain?
Stephen Baker from BusinessWeek.com touches on the topic of training and employee age. The post makes this week’s list of picks since he engaged the community on Twitter for responses on the topic - bravo! Some the sources he included where @mosleyppr and @missup from @PerkettPR and @astrout from [...]

Did Alka-Seltzer fizzle out at building community?

Bayer Healthcare recently launched a summer-long online marketing campaign around their Alka-Seltzer brand called the “Great American Road Trip.” After coming across the micro-site that supports the campaign, I was pleasantly surprised by the much cooler and more “hip” brand presentation than you might expect from an antacid maker. The flash-based site does a great [...]