BDI’s Social Convergence & The Enterprise – Advice, Insights & Lessons Learned from Jet Blue, Unilever, Century 21 and more. What’s Your Best Social Advice?

On Wednesday we attended and moderated two round tables at the Business Development Institute (BDI)’s Social Convergence & The Enterprise event in New York City. I was happy to attend an event with the not-so-usual suspects – fresh networking and opportunities to expand our community are always exciting.
The speakers at the 1/2 day conference [...]

World Cup: The Ability to Unite

For one month every four years, the World Cup is broadcast live across the world, including the U.S., where we have been slow to adapt to the sporting phenomenon that has such a huge following in Europe and beyond. But it seems like the enthusiasm this year for the 2010 FIFA World Cup South Africa [...]

Facebook and “Future Community”

Like many of you, we’ve been keeping an eye on the Facebook privacy issue. However, unless it’s central to your job (aka tech pundits), most people are way too busy to keep up with the changing features and policies from week to week, or all the particulars of the last brouhaha. Still, if you took [...]

An Easy Social Media Lesson From The Peanuts: Talk With Me, Not At Me

One of the most famous cartoon dynamics could pretty much sum up the difference between successful social marketing and unsuccessful social marketing: The Peanuts. I’m sure you recall that when the grown ups are talking at the children, all the children hear are muffled, annoying sounds. But when the children are talking with each other, [...]

Persuasive Picks for the week of 01/18/09

Our Persuasive Picks series returns this week with five social media, marketing and PR-related posts that caught my eye this week.
Online Reputation Management Done Right: What CEOs Can Learn From Hulu’s Jason Kilar
Marjorie Kase from Markyr Media chronicles how Hulu CEO Jason Kilar made the right moves in responding to the online backlash of an [...]

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