How Twitter Can Drive Your Bottom Line
Stephen DiMarco from the Compete.com blog posts some very interesting stats and examples of companies that have had impressive success in adding Twitter to their overall marketing strategy. Dell’s achievement of $1 million in sales – exclusively through Twitter – is just one of the examples shared. Read on for more.

A Second Look at Measuring the Corporate Blog
Kyle Flaherty of BreakingPoint Labs revisits the challenges of measuring your blog’s success and provides seven areas that he and his team focus on to conduct their own success measurement.

Micro-interactions Get People Talking. Thank You, Corner Bakery
With the rapid influx of “follower” collectors on Twitter, it’s refreshing to see the occasional example of real businesses integrating Twitter into their marketing strategy and doing it well. David Armano shares this quick example of how Corner Bakery is getting off to a great start on Twitter by making the right moves.

Will Social Media Save The Newspaper Industry?
We’ve seen a lot of announcements lately that newspapers across the country are slowly closing their doors. Many papers are scrambling to revise strategies that will allow them to keep their doors open, and many of those strategies involve social media. This post by David Finch on SocialMediaExplorer.com questions if that will be enough to keep them operating.