Influencers Who Inspire: The CMO Site’s Mitch Wagner

This week’s interview in our “Influencers Who Inspire” series is with Mitch Wagner of The CMO Site. Mitch Wagner, Editor-in-Chief of The CMO Site, has worked both sides of the street, as a technology journalist and a marketer and social media strategist. He helped lead development of social media marketing strategy for a business-to-business security [...]

Can Second Life get a Second Life?

I read Mitch Wagner’s Computerworld blog post last week, “Fast, Easy, Fun” with Second Life founder Philip Rosedale – and it made me wonder – what would it take for me to try Second Life again. My first experience with using Second Life was not positive to say the least and I don’t think just [...]

Persuasive Picks for the week of 03/15/10

Facebook overtakes Google, Twitterers prefer social to newsThe SiliconRepublic’s John Kennedy shares a variety of stats and projections from a recent study issued by Hitwise. The study confirms that traffic to Facebook has outpaced Google. In addition, Twitter is continuing to emerge as a key source for news and media sites. Twitter’s @anywhere could prove [...]

Computerworld takes a look at the value of social media; featuring two PerkettPR clients & their ROI

Whether you call it social media, new media, social marketing or another moniker, the big question remains the same – how do you measure its value? We’ve been able to measure value from day one of jumping into the social marketing world here at PerkettPR, and now we’re thrilled to be helping clients to do [...]