What does a public relations agency do?

No, seriously! Perhaps you’ve come here looking for public relations help with your company or a job in the field, or maybe you simply stumbled across our blog (in that case, hello and welcome!). But either way, there’s a good chance you may find yourself asking that very question at one point or another. And [...]

Persuasive Picks for the week of 07/11/11

The 5 Es of Content Marketing ConversationAgent‘s Valeria Maltoni shares five inspirational tips to help writers take advantage of the “lazy days” of summer by pushing forward and gaining traction with their content creation and marketing efforts. 4 [Social Media] Failures and a Success Sometimes the best way to learn is through your mistakes. This time [...]

Persuasive Picks for the week of 04/18/11

Are You in Charge of Content Delivery?Valeria Maltoni expands on how content creation and distribution is changing the face of marketing – and that companies (both SMB and Enterprise) need to understand the importance of using content to meet business objectives. Say it with Me: ‘Social Media is Part of Marketing’Many marketers are drawn to [...]

Persuasive Picks for the week of 06/07/10

Social Media Marketing: You Have To Be ConsistentCongratulations! You’ve just made the first step towards getting yourfeet wet in the sea of social media! But, do you have what it takes tostay afloat? This post by Ely Delaney on Gather.com explains one of the keys to social media success. The Ten Myths of Creating Web [...]

Meeting of the New Marketing Minds, Part 2

This is Part 2 of my series of takeaways from the 2008 New Marketing Summit at Gillette Stadium. Part 1 focused on the importance of listening. Today I’ll share some of the ideas mentioned around becoming a content creator. Content Creation – Be the publisher! During a panel moderated by Paul Gillin, William Cava (Ektron), [...]