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Persuasive Picks for the week of 11/02/09

Christine Perkett — Fri, 06 Nov 2009 16:17:48 +0000

4 steps to Get Rid of Twitter Spam
If you’re active on Twitter, then no doubt you’ve seen the recent increase of “Twitter spam” coming from hijacked Twitter accounts. Damian Davila Rojas let readers know that Twitter Spam happens when application developers abuse that access that you have granted them to your Twitter account. He also shares 4 simple steps to help protect yourself by auditing the connections to your Twitter account.

What Social Media Monitoring Won’t Get You
Monitoring your brand online and the plethora of tools available to select from are all the rage of late, while Facebook’s popularity as a place for brands to plant their flag has also exploded. This post from Jason Falls reminds us that access to the vital conversation behind Facebook’s “walled garden” are not accessible by social media monitoring tools.

Get Off Your Computer and Become a Better Blogger
Want to become a better blogger? This post from James Chartrand on CopyBlogger provides some great advice on how to do just that, and it starts by stepping away from the keyboard.

9 digital trends to watch in 2010
This fun read from Nuri Djavit on iMediaConnection shares 9 interesting predictions for digital trends that “could be” in 2010.

Create a Virtual Office
Last, but certainly not least is this guest post on WomenEntrepreneur by our very own Christine Perkett where she expands on how a virtual workplace can benefit your company.

Persuasive Picks for the week of 08/02/09

Christine Perkett — Fri, 07 Aug 2009 14:13:03 +0000

Twitter Sued for Patent Infringement – and it doesn’t look good
How would your online social interactions change if Twitter suddenly went away? We may soon find out.

The 10 Rock Solid Elements of Effective Online Marketing
Snag this free PDF written by Copyblogger founder Brian Clark, and find out more about the importance of building online authority.

Social Media Marketing Spend to Hit $3.1 Billion by 2014
Forrester‘s new Interactive Marketing Forecast for the next five years shows healthy growth that will out-pace email and mobile, but naturally, still won’t top traditional ad spends.

Time to Replace your Online News Room with Facebook!
The term “online newsroom” was all the buzz a year or two ago. Paul Dunay argues in favor of ditching a home-grown news room to go with Facebook pages, as a free alternative with better exposure. Read his post on MPDailyFix.com

Community Netiquette: How to Avoid Stepping on Virtual Toes
Community Guy Jake McKee shares some of the basics for proper conduct in online communities – especially when representing your company.

Persuasive Picks for the week of 07/05/09

Christine Perkett — Fri, 10 Jul 2009 15:07:28 +0000

I generally don’t add any commentary to the beginning of the picks posts, but this week I have to say that you’re in store for some pretty entertaining reading (and viewing). I love when a post makes me smile, and a few of these did just that. Please let me know in the comments if you agree. Enjoy!

Nike Censors LeBron James Dunk Incident; Creates Needless PR Fiasco
Nike takes the heat as they learn a lesson about transparency – the hard way.

Blogging Truth: No One Likes Your CEO
Lisa Barone from Outspoken Media serves up this fun and entertaining post about why your company’s CEO might not be the best person to write the corporate blog.

Since When Are Blogs Not Social Media?
Brian Clark from Copyblogger reminds us that the blogs were the original form of social media and still hold tremendous value in your social media strategy.

Life after 80, or what World of Warcraft can teach you about marketing mastery
Christoper S. Penn channels your “inner-gamer” with this fun look at how World of Warcraft compares to marketing strategy.

How P.F. Chang’s Uses Twitter to Be Awesome
Word of Mouth Marketer, Andy Sernovitz shares this inspiring interview that she shot with Kelly Morehead of the restaurant chain P.F. Changs. Their innovative use of Twitter is a story that B2Cs’ can learn from.