Persuasive Picks for the week of 06/14/09

Building Your Online Brand: Five Basic Strategies
Diana Huff share five tips for building your brand online. It’s amazing how often many of these common sense strategies get overlooked.

Blogging Is Dying; Twitter Is to Blame
Crayonista, Joseph Jaffe shares an interesting perspective via MPDailyFix.com (cross-posted from JaffeJuice.com) on how Twitter might be causing blogs to fade away.

Search Engine Tools, useful resources
As I’ve mentioned in previous Picks posts, we need to continue to always teach the basics. Barry Hurd does just that by sharing a short list of useful (and free) search engine tools to use when doing keyword research.

15 Things Social Media Can Do for You Today
David Finch believes “We often get so engrossed in the ROI, measurements, and tools of social media that we forget real life examples of how social media can work.” To support that notion he shares 15 ways social media can help change the way you interact online.

Google Asks Common Man “What is a Browser?” Common Man Has No Clue [Video]
Adam Ostrow shares this entertaining “man on the street” video that demonstrates how little the general public knows about basic technology. It teaches a valuable lesson on how difficult it is to get people to adopt new technologies into their lives – something Google is currently facing with trying to get people to adopt the new Chrome browser.

Persuasive Picks for the Week of 03/17/2008

This post marks the start of a new weekly series on PerkettPRsuasion that will highlight many of the notable happenings in the world of Social Media and PR. From time to time we’ll also include links to posts about personal productivity and tips for working in a virtual company like PerkettPR (10 years strong!!). Each entry will include links to the original post as well as some brief commentary explaining a bit about the topic and its relevance. Here are the “Persuasive Picks” for this week:

25 Social Media Buzzwords Explained (Part 1 & Part 2)
Jim Tobin from IgniteSocialMedia.com shares this great two-part post listing 25 common Social Media buzzwords and brief explanations of each. This is a good primer for folks who are new to the Social Media space and want to get a jump-start on the lingo.

Bucking the System
Forrester’s Josh Bernoff shares insight on strategies for pioneering change towards Social Media within your company. The advise is taken straight from Bernoff and Charlene Li’s upcoming book, Groundswell.

15 Free Social Media White Papers and Ebooks
Even if you’re a seasoned Social Media maven, there are sure to be some interesting nuggets and different perspectives found in this compilation of 15 white papers and ebooks posted on Mashable.

How I tamed my inbox
Chris Brogan shares his process for keeping his email inbox clean and projects organized. Both are chores that haunt web-workers on a daily basis! Chris also provides a link to Merlin Mann’s excellent “Inbox Zero” talk that he presented at the Google offices last year.

Organizing Our Digital Lives
Scott Monty fom Crayon appears on MarketingProf’s Daily Fix this week and shares a number of web-based aggregators that can help you get a handle on the fire hose of information that can drown the typical web-worker. I’ve played with a few of them, and they can definitely help get the flow under control.

Starbucks Transformational Agenda
Brand Autopsy’s John Moore takes a look at the initiatives that Starbucks announced after their 2008 Shareholders Meeting and offers an interesting perspective. All eyes are on their announcement of the MyStarbucksIdea.com website that is being launched as part of their new Social Media strategy. Its success (or failure) could be the next most popular case-study!

Thats all for this week. Feel free to leave a comment and start a discussion on any of the topics. Let us know what you think of the format, and stay tuned for more “Persuasive Picks” next week!