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		<title>Persuasive Picks for the week of 06/14/09</title>
		<link>http://perkettprsuasion.com/2009/06/19/persuasive-picks-for-the-week-of-061409/</link>
		<comments>http://perkettprsuasion.com/2009/06/19/persuasive-picks-for-the-week-of-061409/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 21:33:51 +0000</pubDate>
		<dc:creator>Jeff Glasson</dc:creator>
				<category><![CDATA[Persuasive Picks]]></category>
		<category><![CDATA[Adam Ostrow]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Barry Hurd]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[Crayon]]></category>
		<category><![CDATA[David Finch]]></category>
		<category><![CDATA[Diana Huff]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Joseph Jaffe]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://perkettprsuasion.com/?p=1051</guid>
		<description><![CDATA[Building Your Online Brand: Five Basic Strategies
Diana Huff share five tips for building your brand online. It&#8217;s amazing how often many of these common sense strategies get overlooked.
Blogging Is Dying; Twitter Is to Blame
Crayonista, Joseph Jaffe shares an interesting perspective via MPDailyFix.com (cross-posted from JaffeJuice.com) on how Twitter might be causing blogs to fade away.
Search [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a title="Building Your Online Brand: Five Basic Strategies" href="http://marcom-writer-blog.com/2009/06/14/building-your-online-brand-five-basic-strategies/" target="_blank">Building Your Online Brand: Five Basic Strategies</a></strong><br />
<a title="About Diana Huff" href="http://dhcommunications.com/about.htm" target="_blank">Diana Huff</a> share five tips for building your brand online. It&#8217;s amazing how often many of these common sense strategies get overlooked.</p>
<p><strong><a title="Blogging Is Dying; Twitter Is to Blame" href="http://www.mpdailyfix.com/2009/06/blogging_is_dying_twitter_is_t.html" target="_blank">Blogging Is Dying; Twitter Is to Blame</a></strong><br />
<a title="Crayon" href="http://www.crayonville.com/" target="_blank">Crayonista</a>, <a title="Joseph Jaffe" href="http://www.jaffejuice.com/" target="_blank">Joseph Jaffe</a> shares an interesting perspective via <a title="Marketing Prof's Daily Fix" href="http://www.mpdailyfix.com" target="_blank">MPDailyFix.com</a> (cross-posted from <a title="Joseph Jaffe" href="http://www.jaffejuice.com/" target="_blank">JaffeJuice.com</a>) on how Twitter might be causing blogs to fade away.</p>
<p><strong><a title="Search Engine Tools, useful resources" href="http://123socialmedia.com/2009/06/17/search-engine-tools-useful-resources/" target="_blank">Search Engine Tools, useful resources</a></strong><br />
As I&#8217;ve mentioned in previous Picks posts, we need to continue to always teach the basics. <a title="Barry Hurd on Twitter" href="https://twitter.com/123socialmedia" target="_blank">Barry Hurd</a> does just that by sharing a short list of useful (and free) search engine tools to use when doing keyword research.</p>
<p><strong><a title="15 Things Social Media Can Do for You Today" href="http://www.socialmediaexplorer.com/2009/06/19/15-things-social-media-can-do-for-you-today/" target="_blank">15 Things Social Media Can Do for You Today</a></strong><br />
<a title="About David Finch" href="http://www.socialmediaexplorer.com/author/david-finch/" target="_blank">David Finch</a> believes <em>&#8220;We often get so engrossed in the ROI, measurements, and tools of social media that we forget real life examples of how social media can work.&#8221;</em> To support that notion he shares 15 ways social media can help change the way you interact online.</p>
<p><strong><a title="Google Asks Common Man “What is a Browser?” Common Man Has No Clue [Video]" href="http://mashable.com/2009/06/19/google-chrome-browser-video/" target="_blank">Google Asks Common Man “What is a Browser?” Common Man Has No Clue [Video]</a></strong><br />
<a title="About Adam Ostrow" href="http://mashable.com/author/adam-ostrow/" target="_blank">Adam Ostrow</a> shares this entertaining &#8220;man on the street&#8221; video that demonstrates how little the general public knows about basic technology. It teaches a valuable lesson on how difficult it is to get people to adopt new technologies into their lives &#8211; something Google is currently facing with trying to get people to adopt the new <a title="Google's Chrome Browser" href="http://www.google.com/chrome" target="_blank">Chrome</a> browser.</p>
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		<title>Persuasive Picks for the Week of 03/17/2008</title>
		<link>http://perkettprsuasion.com/2008/03/21/persuasive-picks-for-the-week-of-march-17-2008/</link>
		<comments>http://perkettprsuasion.com/2008/03/21/persuasive-picks-for-the-week-of-march-17-2008/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 18:17:05 +0000</pubDate>
		<dc:creator>Jeff Glasson</dc:creator>
				<category><![CDATA[Persuasive Picks]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Crayon]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[Groundswell]]></category>
		<category><![CDATA[Josh Bernoff]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Scott Monty]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Starbucks]]></category>

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		<description><![CDATA[This post marks the start of a new weekly series on PerkettPRsuasion that will highlight many of the notable happenings in the world of Social Media and PR. From time to time we&#8217;ll also include links to posts about personal productivity and tips for working in a virtual company like PerkettPR (10 years strong!!). Each [...]]]></description>
			<content:encoded><![CDATA[<p>This post marks the start of a new weekly series on <strong>PerkettPRsuasion</strong> that will highlight many of the notable happenings in the world of Social Media and PR. From time to time we&#8217;ll also include links to posts about personal productivity and tips for working in a virtual company like PerkettPR (10 years strong!!). Each entry will include links to the original post as well as some brief commentary explaining a bit about the topic and its relevance. Here are the &#8220;Persuasive Picks&#8221; for this week:</p>
<p><strong><a href="http://www.ignitesocialmedia.com/25-social-media-buzzwordsexplained-part-i-of-ii/" title="25 Social Media Buzzwords Explained - Part 1" target="_blank">25 Social Media Buzzwords Explained</a> (Part 1 &#038; Part 2)</strong><br />
Jim Tobin from IgniteSocialMedia.com shares this great two-part post listing 25 common Social Media buzzwords and brief explanations of each. This is a good primer for folks who are new to the Social Media space and want to get a jump-start on the lingo.</p>
<p><strong><a href="http://blogs.forrester.com/charleneli/2008/03/bucking-the-sys.html" title="Bucking the System" target="_blank">Bucking the System</a></strong><br />
Forrester&#8217;s Josh Bernoff shares insight on strategies for pioneering change towards Social Media within your company. The advise is taken straight from Bernoff and Charlene Li&#8217;s upcoming book, <a href="http://www.forrester.com/Groundswell" title="Groundswell" target="_blank">Groundswell</a>.</p>
<p><strong><a href="http://mashable.com/2008/03/19/ebooks-social-media/" title="15 Free Social Media White Papers and Ebooks" target="_blank">15 Free Social Media White Papers and Ebooks</a></strong><br />
Even if you&#8217;re a seasoned Social Media maven, there are sure to be some interesting nuggets and different perspectives found in this compilation of 15 white papers and ebooks posted on <a href="http://www.mashable.com" title="Mashable" target="_blank">Mashable</a>.</p>
<p><strong><a href="http://www.chrisbrogan.com/how-i-tamed-my-inbox/" title="How I tamed my inbox" target="_blank">How I tamed my inbox</a></strong><br />
<a target="_blank" href="http://twitter.com/chrisbrogan">Chris Brogan</a> shares his process for keeping his email inbox clean and projects organized. Both are chores that haunt web-workers on a daily basis! Chris also provides a link to Merlin Mann&#8217;s excellent &#8220;Inbox Zero&#8221; talk that he presented at the Google offices last year.</p>
<p><strong><a href="http://www.mpdailyfix.com/2008/03/organizing_our_digital_lives.html" title="Organizing Our Digital Lives" target="_blank">Organizing Our Digital Lives</a></strong><br />
<a href="http://www.scottmonty.com" title="Scott Monty" target="_blank">Scott Monty</a> fom <a href="http://www.crayonville.com" title="Crayon" target="_blank">Crayon</a> appears on <a href="http://www.mpdailyfix.com/" title="MarketingProf's Daily Fix" target="_blank">MarketingProf&#8217;s Daily Fix</a> this week and shares a number of web-based aggregators that can help you get a handle on the fire hose of information that can drown the typical web-worker. I&#8217;ve played with a few of them, and they can definitely help get the flow under control.</p>
<p><strong><a href="http://brandautopsy.typepad.com/brandautopsy/2008/03/starbucks-trans.html" title="Starbucks Transformational Agenda" target="_blank">Starbucks Transformational Agenda</a></strong><br />
Brand Autopsy&#8217;s John Moore takes a look at the initiatives that Starbucks announced after their 2008 Shareholders Meeting and offers an interesting perspective. All eyes are on their announcement of the <a href="http://mystarbucksidea.force.com/home/home.jsp" title="MyStarbucksIdea" target="_blank">MyStarbucksIdea.com</a> website that is being launched as part of their new Social Media strategy. Its success (or failure) could be the next most popular case-study!</p>
<p>Thats all for this week. Feel free to leave a comment and start a discussion on any of the topics. Let us know what you think of the format, and stay tuned for more &#8220;Persuasive Picks&#8221; next week!</p>
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