Blackberry Blackout—A PR Crisis

I have a Blackberry. And while most of my colleagues, friends, and family have abandoned their “CrackBerries” for the Apple’s iPhone or Motorola’s Droid, I have remained loyal. Maybe because I am in a contract with Verizon until October 2012 or maybe because I am simply attached– addicted to the tiny keys, BBM, and square [...]

Persuasive Picks for the week of 07/19/10

Avoid the #1 Mistake People Make in Media Valeria Maltoni expands on the importance of “comments” and provides 7 types of memorable comments to keep you on the top of your game. Is Facebook Headed For Trouble? Informationweek contributing writer Michele Pepe-Warren shares the results of the 2010 American Customer Satisfaction Index (ACSI) E-Business report [...]

Persuasive Picks for the week of 04/26/10

Social Media Strategy Before TacticsTopRank’s Lee Odden expands on the idea of strategy versus tactics first and shares responses on the topic from dozens of the top minds in social media and social marketing. The key to catching a reporter’s eye? Pitch like oneRagan.com’s Jessica Levco shares five useful tips to keep in mind when [...]